GMB Offers Free Page-A-Day Workbook To Help Auto Shop Owners Improve Their Marketing
The new ebook from GMB gives businesses a month to tackle 30 online marketing tasks.
Mickey Thompson Marketing Alliance Announces Winner In Biggest Power Promotion To Date
MTMA members received one entry for every 50 Mickey Thompson or Dick Cepek tires purchased and two entries for every 25 Mickey Thompson or Dick Cepek wheels purchased between Jan. 1 and March 31.
WWE Superstar John Cena Energizes Armor All Brand With ‘Fear Nothing’ Ad Campaign From Merkley+Partners
This new campaign reflects the brand’s focus on innovation by disrupting the car care appearance category status quo, using humor and a global celebrity in John Cena to target a younger demographic.
TFI Envision Receives Platinum AVA Digital Award
TFI Envision announced it has won a Platinum award for BBB Industries’ “OE Overhaul” :30 second TV Spot Series. BBB Industries selected TFI Envision to develop a unique campaign to address misconceptions within the industry regarding remanufactured parts.
Channellock Launches New Marketing Campaign
The custom music featured in the company’s new digital advertising is a tune that incorporates authentic sounds recorded at the Channellock factory in Meadville, Pennsylvania.
King Midas Brings The Golden Touch To Commercials
With the Midas TV commercials that begin broadcasting this fall, the 61-year-old brand communicated a simple message: King Midas is alive, well and offering guidance and advice to the mechanics and managers at the nearly 1,300 care-care locations named after him.
Mevotech Launches ‘Over-Built’ Marketing Campaign
The company says the fact-checker website reinforces Mevotech’s engineering expertise and releases relevant test results, proving the durability and strength of the company’s products.
ECOGARD Launches New ‘Clean Air’ Cabin Air Filter Marketing Campaign
The “Clean Air” campaign provides unique marketing elements for the installer to use in the garage and in the waiting room.
Continental Tire To Sponsor North Carolina Football Club
Continental Tire is adding to its soccer platform with this new sponsorship.
Automotive Communications Council To Host Webinar On Project Management for Marketers
The session will present ideas on defining what project management is and why it’s important, how to get better results in projects, and tools and methods designed to give marketers an edge in shaping outcomes.
Durning Aftermarket Launches New Website
Formerly Meyer/Fredericks and Associates, the firm is led by Steve Durning, the company’s former creative director.
