Marketing Archives - Page 2 of 3 - aftermarketNews
Overheard: Best Strategies For Attracting New Customers

Tire Review’s “Rolling with the Numbers” survey asked tire dealers their best strategies for attracting new customers.

Overheard: How Much Do Bodyshops Spend On Marketing?

Babcox Research asked collision repair shops how much they spent annually on all forms of advertising and promotions.

Solera AutoPoint Launches 3 Digital Marketing Offers

New products enable automotive dealers, OEMs, and aftermarket businesses to hyper-target in-market buyers at the right time and right place can yield more than 2X return on investment.

Herman Trend Alert: Gamifying Small Business Marketing

Old and young alike, human beings love to play games. It’s in our DNA.

Marketing Survey Deadline Is Monday, March 29

Please take just a few minutes to complete this important survey about your marketing outlook for 2021.

Longtime Industry Brand Specialist Launches Marketing Firm

Veteran aftermarket branding expert Brian Tarnacki has established Motor City Brandcraft, a strategic marketing firm.

Valvoline Tells World We Are ‘The Original’

Iconic brand launches worldwide campaign to celebrate its position in automotive culture.

Martin & Co. Offers Free Stimulus Package For The Aftermarket

Businesses can receive a research-based, digital marketing analysis and direct sales consultation.

Commentary: The Golden Content Engagement Rule

Would your customers be able to identify your brand or product if your logo wasn’t on it?

Guest Commentary: The Consumer As CMO

Today’s Prospects Are Telling Us Exactly How to Reach Them. Are You Listening?

ZF Aftermarket’s Campaign Expands Community

As the submissions started coming in, ZF Aftermarket realized that this project reached much further than just the automotive professionals in repair shops – it reached employees under the ZF umbrella, children helping their parents in shops, fellow businesses and automotive enthusiasts all doing their part.

The Herman Trend Alert: Marketing’s Horizon

When companies make a brand promise, their customers are going to want to see proof. No longer will marketers be able to get away with delivering generic brand promises. Author Kate Colbert advises them to make brand promises “as specific and meaningful as possible.”