Prolong Expands Retailer Lineup for 2005
Prolong Super Lubricants has announced a significant expansion into more retail stores this year. Prolong products will be carried in close to 15,000 retail stores in the U.S. in 2005, which the company said is a significant increase in the number of outlets over the prior year.
Prolong Launches Redesigned Web Site
Prolong International Corp., parent of Prolong Super Lubricants, Inc., has launched a redesigned Web site — www.prolong.com — featuring easier navigation and more comprehensive lubrication information for consumers, retailers, commercial and industrial customers and investors.
AOCA to Hold Annual Convention and Fast Lube Expo in April
The Automotive Oil Change Association (AOCA) will hold its annual convention and fast lube expo — AOCA & All That Jazz — from April 23-26, 2005, at the Ernest N. Morial Convention Center in New Orleans. “Finishing touches are being put on what could be the greatest AOCA convention ever,” said Sue Ackley, president of AOCA. “We’ve added new topics, new speakers, more vendors and more to do on the exhibit floor. New educational offerings include sessions on working with the media and on knowing when to expand or sell your business. A special ‘Day in the Life of a Quick Lube’ video presentation is being compiled to share industry best practices in the realm of customer service.”
21 Days and Counting: AAPEX 2005 Looks to be the Biggest Show Yet
Organizers for the Automotive Aftermarket Products Expo (AAPEX) are reporting record booth sales and pre-registered attendee counts, with just three weeks remaining before what will be the biggest and best AAPEX show yet. Organizers for the Automotive Aftermarket Products Expo (AAPEX) are reporting record booth sales and pre-registered attendee counts, with just three weeks remaining before what will be the biggest and best AAPEX yet.
Prolong Names New Vice President of Sales
Prolong International Corp., parent of Prolong Super Lubricants, has named William Carlson as its new vice president of sales.
Timken Adds Automotive Wheel Bearing Grease to U.S. Product Line
Canton, Ohio-based Timken Co. is expanding its aftermarket product line with the addition of a new automotive wheel bearing grease that will complement the company’s full-line of bearings, hub assemblies, seals and kits. Timken’s new premium, high-temperature, red grease is formulated to handle the rigors of both disc and drum applications, according to the company. The grease is certified by the National Lubrication Grease Institute (NLGI) to meet the top-rated performance levels in both the chassis grease category (NLGI LB) and the wheel bearing grease category (NLGI GC).
ConocoPhillips Upgrades Selected Conventional Motor Oils to Synthetic Blends
ConocoPhillips announced that the company will upgrade selected conventional motor oils to synthetic blends with ILSAC GF-4, beginning immediately with its 5W-20 and 5W-30 mainline conventional oils. The new 5W-20 and 5W-30 synthetic blend oils will become available August 16. The product upgrade will be supported by an integrated marketing campaign that includes trade media advertising, direct mail and collateral. The trade media campaign will start in September.
2004 National Car Care Month Inspections Show 87 Percent Failure Rate
The Car Care Council has released the results of its annual National Car Care Month inspection campaign, which took place in April. This year’s results showed that 87 percent of the vehicles taking part in the program had at least one component that failed the inspection process. While the numbers dropped from 90 percent to 87 percent this year, these results continue to underscore the need for consumer education, said Rich White, executive director of the Car Care Council.
Soy-Based Products Show Potential Under The Hood
As soy biodiesel continues to gain acceptance at the pump, soy-based lubricants are also fueling the automotive industry. Engine oil and hydraulic power steering fluid are two soy-based products showing potential “under the hood.”
Prolong International Reports First Quarter 2004 Results
Prolong International Corp., parent of Prolong Super Lubricants, Inc., manufacturer and marketer of patented consumer automotive, commercial/industrial and household products, has announced financial results for the first quarter, which ended on March 31.