Joe Gibbs Racing Launches Joe Gibbs Driven Licensing Program
Joe Gibbs Racing has announced the launch of the Joe Gibbs Driven licensing program for the automotive aftermarket, offering companies the opportunity to partner with one of the leading names in all of sports. In addition to the licensing initiative, Joe Gibbs Racing also markets and sells a line of racing lubricants under the Joe Gibbs Performance name, which will transition over to the Joe Gibbs Driven brand. To support the initiative, Joe Gibbs Racing has named Steve Boguski as vice president of aftermarket operations. The former NASCAR executive has more than 18 years experience in the automotive aftermarket segment and led NASCAR’s automotive aftermarket licensing program from a start-up to one of the premier marketing opportunities in the aftermarket.
Toyo Appoints New Executive Director, Marketing
Toyo Tire USA Corp. has named Steve Hutchinson as its new executive director of marketing. Hutchinson replaces Travis Roffler, who has accepted the position of marketing director for Continental Tire North America (CTNA).
Castrol Rolls Out the Punch-A-Deal Program
According to officials from Castrol, the Castrol Customized Key Tag Loyalty Program by BP Lubricants USA Inc. has proven to be a successful marketing tool for quick lubes and service centers across the US. The program’s popularity has fueled the introduction of new customer retention tools and membership incentives from Castrol.
Lubegard Launches New Preventative Maintenance Program
Lubegard by International Lubricants, Inc. (ILI) recently launched a new preventive maintenance program called “Love My Ride,” which provides repair facilities with point-of-sale materials designed to help sell highly profitable services directly to customers.
Prolong International Shares to Move Off AMEX
Prolong International, parent company of Prolong Super Lubricants, has been notified by the American Stock Exchange (AMEX) that it is not in compliance with the minimum listing standards for trading on the exchange. The Exchange has begun delisting proceedings.
Castrol Imaging Program Aimed to Assist Independent Lube Shops
More than 50 locations nationwide have participated in the popular Castrol Imaging Program since its launch in May 2005, and BP Lubricants USA Inc., the parent company of Castrol, said it expects even more independent lube operators to participate in 2006.
Henkel Opens Testing Center in Michigan
The Madison Heights, MI facility just opened an $8-million, 65,000-square-foot tech center where products are invented, developed and tested.
Castrol Syntec Honors Winner of Its Scholarship Program
Legendary drag racing champion John Force and teammate Eric Medlen recognized Chris Burd of San Luis Obsipo, CA, as the national winner of the 2005 Castrol SYNTEC Outperformers Scholarship Program and America’s most passionate young car lover. Burd was honored during a special ceremony at the NHRA 51st Mac Tools U.S. Nationals in Indianapolis.
LUBEGARD’s 5th All-Star Contest Features Expanded Prizes
LUBEGARD by International Lubricants, Inc. (ILI) announces the launch of its 5th ALL-STAR Contest. “This year, we have made it even more exciting” said Kristen Clark, marketing manager for ILI. “We have expanded the prize offering substantially by including new apparel, and fun items such as poker tables, playing cards & chips, dart boards, etc., not to mention Visa Gift Cards too. So now more than ever before our customers can win virtually anything they want!”
Demko and Costello Join Valvoline Marketing
Peter Demko and Steven Costello have joined Valvoline, a division of Ashland Inc., in key brand management roles, according to Walter Solomon, senior vice president and general manager, retail business.