The Week in Review (Nov. 27-Dec. 1, 2006)
By Amy Antenora Editor The Week in Review offers a snapshot into the most read stories of the week as seen on aftermarketNews.com. To access the complete stories, simply click on the highlighted links. If you missed reading one of our daily news emails, click on any of the dates listed at the bottom of
Timken Releases New Tech Series CD
The Timken Co. yesterday announced the release of its new Tech Series Automotive and Heavy-Duty Aftermarket Training and Resource CD (version 1.4). Version 1.4 is the latest edition of its interactive training tool. An online version of the resource kit is also available.
Executive Interview with Tony Battaglia, Director of Marketing for Permatex
Tony Battaglia is the director of marketing at Permatex, Inc., where he is responsible for the company’s product and market management groups, as well as the creative and marketing services departments. Battaglia is a 17-year veteran of the automotive aftermarket and has been with Permatex since 1989, when the company was part of the Loctite/Permatex organization. As Permatex approaches its 100th year anniversary, the company continues to maintain its position as an established leader and innovator in the service and repair chemicals market. Join us as Battaglia shares a bit about the company, including how Illinois Tool Works’ acquisition of Permatex last year has helped the company grow, as well as some insight as to what lies ahead for the company.
BP Introduces New CJ-4 Compliant Heavy-Duty Engine Oil
BP Lubricants USA Inc., has introduced a new formulation for Castrol Hypuron, a high-performance semi-synthetic diesel engine oil product designed for heavy-duty engines. The lubricant, formerly known as "Hypuron S," now complies with the new on-road industry standards for 2007 which require further control of exhaust emissions.
Pennzoil Releases Pennzoil Platinum with Adaptive Molecules, Launches Platinum Challenge
Pennzoil has reengineered its Pennzoil Platinum full synthetic motor oil, to now feature adaptive molecules that are designed to survive the searing heat, intense pressures and shearing forces of today’s precision-made engine parts. The company is so confident that consumers will feel the difference that Pennzoil Platinum full synthetic motor oil can make after using it just one time, the company has renewed its Platinum Challenge for all of 2006.
Technical Chemical Launches New Line of A/C Products
Technical Chemical Co. has unveiled a new line of air conditioning lubricants, treatments and kits. The company will introduce the Johnsen’s brand air conditioning lubricants, treatments and kits this fall at the AAPEX Show in Las Vegas, in booth #1034.
Boston-based Ad Agency Wins $25 Million Jiffy Lube International Account
Boston-based advertising agency MMB has won a $25 million account from Jiffy Lube International, continuing its relationship as the company’s agency of record. MMB has handled the Jiffy Lube advertising program since 2001 but the account was put up for review earlier this year. MMB’s most recent work for Jiffy Lube International featured real Jiffy Lube customers who shared their stories about how Jiffy Lube preventive maintenance services help them keep their busy lives on track. The campaign, which broke in April 2006, included TV, radio and print executions.
ConocoPhillips Celebrates 125th Anniversary of Kendall Motor Oil Brand
Kendall Motor Oil, a brand of the ConocoPhillips Co. is celebrating its 125th anniversary this year. Founded in 1881 in Bradford, PA, the Kendall Refining Company relied upon innovative manufacturing to produce passenger car and heavy-duty engine oils under what is known today as the Kendall Motor Oil brand. The company’s commitment to research and technological development has made Kendall Motor Oil one of the world’s most respected lubricant brands.
Ray Evernham Speaks at Valvapoolza
Ray Evernham, president and CEO of Evernham Motorsports, recently spoke at the Ashland/Valvoline New Product Development Laboratory in Lexington, KY, as part of Valvoline’s “ Valvapalooza 2006: FutureTech” event. The company has joined forces with Evernham to form Valvoline Evernham Racing. The press gathering showcased not only Valvoline’s relationship with Evernham, but the work and research that goes into its products such as motor oil, coolant and other lubricants.
Timken Announces New Training Program for Students
The Timken Co. has joined with Tomorrow’s Technician magazine, to bring its training information to more than 52,000 students across the U.S. In May, Timken provided its technical training DVD “Removing and Installing a Hub Bearing Assembly” to the subscribers of Tomorrow’s Technician, which is provided to approximately 1,000 NATEF-certified schools. The magazine is distributed to students in secondary and post-secondary automotive, heavy-duty and PBE studies.