Shell Racing Solutions Announces Distribution Agreement
Shell Racing Solutions has signed an agreement with Performance Products LLC to distribute Shell Racing Fuels to the U.S. motorsports industry. Performance Products has 15 years of experience in the U.S. race fuels business. Performance Products has serviced professional race series such as Indy Racing League (IRL) and Championship Auto Racing Teams (CART) and will distribute Shell Racing Solutions race fuels to top tier, as well as grassroots and club racing circuits.
Bosch Promotes Platinum Spark Plugs with Rebate Offer, Sweepstakes
Robert Bosch Corp. hopes to draw customer attention to the advantages of installing Bosch Platinum spark plugs with its new “Get the Big Picture” sweepstakes. The promotion gives customers a chance to win an RCA 61-inch DLP HDTV, in addition to a 60 cent rebate on the purchase of four Platinum Spark Plugs.
WIX Announces Two New In-Store Promotions
WIX Filters has launched two new promotions for collectors. An exclusive NASCAR Performance Product, WIX is launching the WIX #1 Fan Bobblehead Promotion designed to help spread the excitement of America’s fastest-growing sport to consumers. WIX is also unveiling the latest in its series of die-cast collectibles, celebrating the joint achievements of both Ford and WIX.
Cooper Tire Increases Capacity at Ohio Plant
Cooper Tire & Rubber Co. said it plans to add capacity at its Findlay, Ohio, tire plant with an equipment investment of $1.8 million. The capacity will increase by 500,000 tires annually and add at least 30 additional jobs in the Findlay production facility. The facility should be running at full production levels with new equipment in place by late summer.
Douglas Battery Wins Spartan Motors Supplier Award for Second Consecutive Year
Douglas Battery has been selected as a recipient of Spartan Motors’ “SPAR STAR” supplier performance award. The award is presented to suppliers who met or exceeded Spartan’s standards in product performance, on-time delivery, quality, value, service and customer care. With nearly 300 suppliers in the running, Douglas Battery, was one of only fifteen who qualified to receive the award.
GKN Updates Corporate Identity
Automotive driveline component supplier GKN Driveline has changed its name and logo as part of a recently adopted corporate identity program. Ted Rodewig, GKN Driveline’s marketing director, said the identity program is designed to bring new focus to the company by creating a common banner under which it will operate on a global basis.
Cooper Tire Puts on its Game Face
The official tire of six NCAA conferences, Cooper Tire & Rubber is taking an experimental approach to building regional brand awareness through a series of pre-game and on-court interactive promotions at upcoming NCAA basketball games. “We’re aiming to activate our corporate partnerships by pushing our involvement past simple signage, and enhancing our consumer’s sports experience,” said Pat Brown, vice president of advertising and communications at Cooper Tire.
Moody’s Cuts ArvinMeritor Rating
ArvinMeritor Inc. said its debt rating was lowered to non-investment grade by Moody’s Investors Service and that the move will boost the company’s borrowing costs. Moody’s cut its rating on the Troy-based company’s long-term debt to Ba1, one level below investment grade, from Baa3, ArvinMeritor, said in a filing with the Securities and Exchange Commission. The company makes truck axles and automotive exhaust systems. Moody’s said the downgrade reflects ArvinMeritor’s “relatively poor performance” in 2003 and the first quarter of 2004, a result of lower vehicle production and slow demand for heavy trucks.
Edelbrock 2004 Catalog Now Available
The new 2004 Edelbrock Catalog for American Cars & Trucks is now available. Sporting a historic cover shot of Vic Edelbrock Jr. with his father’s just-restored ’32 Ford Roadster, the new catalog has 244 pages of automotive parts including manifolds, shocks, cylinder heads, fuel pumps, carburetors, camshafts, headers, crate engines, etc. It is also the company’s largest catalog to date.
Executive Interview with Jim Taylor, CEO of Thomas Group
Our latest edition of “Executive Interview” features Jim Taylor, CEO of the Thomas Group. Taylor joined the Thomas Group in 2001 as vice president and CFO. From 1997 to 2001, Taylor served as president of the Chancellor Group, a Dallas, Texas, management consulting firm, where he assisted companies in restructuring, raising funds and completing initial public offerings. Join us as Taylor tells us more about the Thomas Group culture and how it works for its clients.