GKN Updates Corporate Identity

Automotive driveline component supplier GKN Driveline has changed its name and logo as part of a recently adopted corporate identity program. Ted Rodewig, GKN Driveline's marketing director, said the identity program is designed to bring new focus to the company by creating a common banner under which it will operate on a global basis.

AUBURN HILLS, MI — Automotive driveline component supplier GKN Driveline has changed its name and logo as part of a recently adopted corporate identity program.

In North America, the company will operate under the name of GKN Driveline North America Inc. Known formerly as GKN Automotive Driveline, the company has 2,000 employees at eight locations in North America.

Worldwide, GKN Driveline employs more than 21,000 people at 49 locations in 31 countries. It is the largest business unit within GKN plc, a UK-based global engineering group with annual sales of more than $8 billion.

Ted Rodewig, GKN Driveline’s marketing director, said the identity program is designed to bring new focus to the company by creating a common banner under which it will operate on a global basis.

“Of course, a new name in itself changes nothing,” said Rodewig. “But our new name and logo are intended to symbolize significant changes within our business that I am confident will enable us to build on our strengths and align our performance even more closely with our customers’ expectations and demands.”

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