Melling Performance Extends Partnership With Elite Motorsports And Erica Enders Through 2019
The 2019 NHRA MelloYello Drag Racing Season will mark the third season of the partnership between Elite Motorsports and Melling Performance.
Pennzoil Spotlights Performance With Professional Motorsports Drivers In New ‘My Car’ Campaign
All eyes were on Joey Logano and Leah Pritchett as they took on the Shell Pioneering Performance Stage at 2018 SEMA Show.
Spectra Premium Announces Conclusion Of The Canada-Europe Motorsports Exchange Program
The event encompassed Friday practice sessions and two full days of racing for two classes (Élite 1 and Élite 2 – Oct. 18-21).
Opportunities For Women In Motorsports Panel At PRI
With a focus on the mentorship mindset and encouraging/inspiring advancement for ambitious or would-be female racing professionals, this program will be led by motorsports legend Lyn St. James, whose own impressive career has set the bar for women in the male-dominated sport of auto racing.
Motorsports Attendance Declining, But Not Among New Car Buyers, Says Foresight Research
Did motorsports influence the new vehicle purchase decision? In 2013, 4 percent of car buyers say they were influenced to purchase by motorsports. Now that number is 13 percent – a 300 percent increase.
Spectra Premium Partners With Kyle Busch Motorsports For Canadian NCWTS Race
For this first partnership between team and sponsor, Spectra Premium will adorn the No. 4 Toyota Tundra this weekend.
Forgeline Motorsports Expands Marketing Presence With IMSA
Forgeline also is a sponsor of the Pirelli World Challenge, NASA, SCCA, CAM Challenge, Goodguys AutoCross, DriveAutoX and the Midwest Muscle Car Challenge.
Pennzoil Launches New Ad Campaign With Multiple Motorsports Personalities
The campaign highlights professional motorsports drivers who have “Made the Switch” and rely on Pennzoil Synthetics for protection and performance in their cars.
Accuride Announces Sponsorship Of Kruckeberg Motorsports In Bandit Series
“Bandit events feature intense action, so this gives us a way to test our wheels’ durability in the most extreme environment,” said Accuride President and CEO Rick Dauch.
Motorsports Industry Heads To D.C. For SEMA’s 2018 Washington Rally
During the event, SEMA members urged Congress to pass H.R. 350/S.203, the Recognizing the Protection of Motorsports Act.
