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Forgeline Motorsports Expands Marketing Presence With IMSA

Forgeline also is a sponsor of the Pirelli World Challenge, NASA, SCCA, CAM Challenge, Goodguys AutoCross, DriveAutoX and the Midwest Muscle Car Challenge.

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Forgeline Motorsports has increased its marketing involvement with the International Motor Sports Association (IMSA) for the remainder of the 2018 season.

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Already an industry support vendor for IMSA, Forgeline’s increased involvement will bolster this relationship. David Pettit, IMSA vice president of marketing, said, “Forgeline has been a part of the IMSA paddock for many years and we appreciate the opportunity to work more broadly with their team to expand their brand’s presence and tell the Forgeline story.”

Forgeline Motorsports is well known for its high-quality lightweight forged-aluminum wheels which are designed, engineered and manufactured at the company’s Dayton, Ohio, facility. The company’s performance wheels are created for the most challenging applications. Manufacturers like Ford and Chevrolet choose Forgeline wheels for the GT4 cars due to their strength, light weight and open lug designs, which allow for faster tire changes on the track, says the company.

“Forgeline has been a part of American sports car racing since the 1990s, so expanding our involvement with IMSA is a natural progression for our company,” said Steve Schardt, Forgeline vice president. “The Schardt family has three generations currently racing and it is our goal to keep sports car racing thriving in the United States. Sports car racing and IMSA have always been a part of Forgeline, and we look forward to continuing our relationship with the series.”

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As the only remaining American-made wheel brand homologated in GT4 racing, Forgeline has applied its racing knowledge and passion when building its forged wheels for racing applications for more than 20 years. The company says its commitment to quality, safety, performance and strength has earned Forgeline Motorsports a place on some of the world’s fastest vehicles.

Forgeline also is a sponsor of the Pirelli World Challenge, NASA, SCCA, CAM Challenge, Goodguys AutoCross, DriveAutoX and the Midwest Muscle Car Challenge.

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