Forgeline Motorsports Expands Marketing Presence With IMSA

Forgeline Motorsports Expands Marketing Presence With IMSA

Forgeline also is a sponsor of the Pirelli World Challenge, NASA, SCCA, CAM Challenge, Goodguys AutoCross, DriveAutoX and the Midwest Muscle Car Challenge.

Forgeline Motorsports has increased its marketing involvement with the International Motor Sports Association (IMSA) for the remainder of the 2018 season.

Already an industry support vendor for IMSA, Forgeline’s increased involvement will bolster this relationship. David Pettit, IMSA vice president of marketing, said, “Forgeline has been a part of the IMSA paddock for many years and we appreciate the opportunity to work more broadly with their team to expand their brand’s presence and tell the Forgeline story.”

Forgeline Motorsports is well known for its high-quality lightweight forged-aluminum wheels which are designed, engineered and manufactured at the company’s Dayton, Ohio, facility. The company’s performance wheels are created for the most challenging applications. Manufacturers like Ford and Chevrolet choose Forgeline wheels for the GT4 cars due to their strength, light weight and open lug designs, which allow for faster tire changes on the track, says the company.

“Forgeline has been a part of American sports car racing since the 1990s, so expanding our involvement with IMSA is a natural progression for our company,” said Steve Schardt, Forgeline vice president. “The Schardt family has three generations currently racing and it is our goal to keep sports car racing thriving in the United States. Sports car racing and IMSA have always been a part of Forgeline, and we look forward to continuing our relationship with the series.”

As the only remaining American-made wheel brand homologated in GT4 racing, Forgeline has applied its racing knowledge and passion when building its forged wheels for racing applications for more than 20 years. The company says its commitment to quality, safety, performance and strength has earned Forgeline Motorsports a place on some of the world’s fastest vehicles.

Forgeline also is a sponsor of the Pirelli World Challenge, NASA, SCCA, CAM Challenge, Goodguys AutoCross, DriveAutoX and the Midwest Muscle Car Challenge.

You May Also Like

Firestone Airide Debuts Smartphone-Controlled Air Springs

Firestone’s new Air Command allows users to control air helper springs wirelessly from either a new physical remote or smartphone app.

Firestone-Air-Springs-Smart-phone

Firestone Airide, a subsidiary of Bridgestone Americas, announced Firestone Air Command dual-path control for air helper springs at the 2024 King of the Hammers, from Jan. 18-31. Air Command allows users to control air helper springs wirelessly from either a new physical remote or smartphone app for iOS and Android and is designed to help make towing and hauling easier, safer and more comfortable, the company said.

Niterra Releases New MOD Performance Ignition Coils

The launch includes 10 part numbers covering over 40 million VIO for popular enthusiast applications.

Niterra-MOD-performance-ignition-coil
Lucas Oil Expands Racing Partnerships in 2024

The partnership includes support of Kyle Busch Micro Sprint races and the Brexton Busch schedule.

MAHLE Showcases Products, Hosts Training at PRI

The company’s seminar on bearing trauma and engine harmonics featured appearances by motorsports figures Antron Brown, Ron Capps and teams from Tony Stewart Racing and John Force Racing.

MAHLE-PRI-Seminar-
Dayco, NHRA’s Tony Stewart Racing Continue Partnership for 2024

Dayco blower belts are the “belt of choice” for the team’s Funny Car and Top Fuel Dragster.

Other Posts
Schaeffler Unveils Blake Alexander’s Wrapped Car

Schaeffler gears up for a full weekend of events at the NHRA title race in Norwalk, Ohio, from June 27-30.

Schaeffler Racing
SKF Partners with EPWR on Next-Gen Electric Touring Cars

The Scandinavian Touring Car Championship will premiere the world’s first 100% electric national touring car championship June 8-9, in Gothenburg, Sweden.

Hansen-Motorsport-SKF-Align-for-2024-World-RX-Season-1
JEGS Adopts PDM Automotive to Improve Customer Experience

PDM will support JEGS’ focus on streamlining operations and creating a more integrated, seamless customer experience. 

Aeromotive Group, Roadster Shop Merge

The Aeromotive Group and Roadster Shop have merged and will operate under the name Roadster Shop.

Newly combined company will be branded Roadster Shop