IMR Insight Now Available: Insights Into The Hispanic DIY Auto Maintenance & Repair Consumer
Hispanic DIY consumers are more likely to be first-time purchasers (44.8%), purchase parts online (37.4%), and conduct research prior to purchasing a part (86.5%). Hispanic DIY consumers are more likely to say brand is important (50.6%) than non-Hispanic DIY customers (43.2%), according to IMR.
IMR Insight Now Available: Independent Auto Repair Shops’ Biggest Competitors
IMR asked independent automotive repair shops who they perceive to be their biggest competitors. Their views of their top competitors are very consistent with channel share metrics tracked by IMR.
IMR Releases Insight On How Repair Shops Are Investing
More than 88 percent of repair shops are currently making investments to be more competitive.
IMR Insight Now Available: Understanding Millennial DIYers
This latest IMR Insight focuses on what influences millennials’ purchasing decisions, as well as their opinions and attitudes about media, brands and shopping.
Claritas’ PRIZM Premier Data Now Integrated Into IMR Consumer Automotive Research
This unique research provides a clear view of consumers’ automotive parts and service purchases, lifestyles, behaviors and preferences, according to IMR.
The Pulse: IMR Research On Consumer Brake Parts Purchases
In a recent study from IMR Inc., DIY consumers report whether they called stores, visited stores or visited websites prior to purchasing a part. In this instance, we look specifically at brake parts.
IMR Offers New Repair Shop Syndicated Research
Data can help aftermarket companies focus on technician customers’ needs, says IMR.
Replacement Rate Data Important to Key Business Decisions, Says IMR
IMR’s Replacement Rate Data can be combined with Experian Automotive’s AutoCount Vehicles in Operation data to help aftermarket companies make better “build or buy” assortment planning and product obsolescence decisions.
IMR to Sponsor 2011 ‘St. Paddy’s Day 5K’
Proceeds from the annual race benefit DuPage Senior Citizens Council. “One of my goals when I started IMR was to be an active member of the community,” said Bill Thompson, president and CEO of IMR Inc. “The annual St. Paddy’s Day 5K is a great community event that benefits a wonderful organization, the DuPage Senior Citizens Council. The council does tremendous things to help senior citizens in the Western suburbs of Chicago. It will be a fun day for a great cause and IMR is honored to be part of it.”
IMR Offers New Tool and Equipment Tracking Study
Study focuses on tool and equipment purchasing habits.