WESTMONT, Ill. — IMR Inc. says its new 2012 repair shop syndicated research can help aftermarket companies gain a deep and thorough understanding of what motivates and influences technician customers, a key element to building brand loyalty and making smarter business decisions.
 
“Category management in the aftermarket has been changing steadily with increasing focus being put on the installer customer. While understanding volumetrics has been important, and will continue to be important, the focus on understanding how and why shops make purchasing decisions at the category level has become necessary to be competitive,” said Bill Thompson, president and CEO of IMR Inc. “Our new repair shop syndicated research tracks detailed parts purchasing behavior so companies can better focus on their customers’ wants and needs.”
 
IMR says its repair shop syndicated research provides valuable insights into shop parts purchasing behavior and provides detailed documentation of supplier usage and satisfaction, parts purchasing behavior, brand recognition, brand preference, brand usage, supplier solicitation trends, buying habits, loyalty factors, demographics and more.
 
For more information, call 800-654-1079 or go to www.AutomotiveResearch.com.