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IMR Insight Now Available: Insights Into The Hispanic DIY Auto Maintenance & Repair Consumer

Hispanic DIY consumers are more likely to be first-time purchasers (44.8%), purchase parts online (37.4%), and conduct research prior to purchasing a part (86.5%). Hispanic DIY consumers are more likely to say brand is important (50.6%) than non-Hispanic DIY customers (43.2%), according to IMR.

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The latest IMR Insight entitled, “Insights into the Hispanic DIY Auto Maintenance & Repair Consumer” is now available.

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The new insight can be accessed by clicking here or visiting the IMR Inc. website www.automotiveresearch.com.  

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