The latest IMR Insight entitled, “Insights into the Hispanic DIY Auto Maintenance & Repair Consumer” is now available.
Hispanic DIY consumers are more likely to be first-time purchasers (44.8%), purchase parts online (37.4%), and conduct research prior to purchasing a part (86.5%). Hispanic DIY consumers are more likely to say brand is important (50.6%) than non-Hispanic DIY customers (43.2%), according to IMR.
What Does The Post-Coronavirus Aftermarket Look Like?
The Herman Trend Alert: Leading in the Time of COVID
#OurSharedStory: Color Your Way Calm
OVERHEARD: e-Commerce Is Up