WESTMONT, Ill. – IMR Inc. has released its new Repair Shop Tool & Equipment Tracking Study, which focuses on tool and equipment purchases.
According to IMR, the data provides a deep and thorough understanding of the tool and equipment purchasing habits of automotive repair shops on a month-to-month basis. This tracking study currently has three years of trendable data and will continue to build on that base in the months to come.
The study is conducted among 5,460 shop managers using a representative sample of repair shops in the United States. It provides documentation of tool and equipment buying habits in terms of types of tools purchased, usage of diagnostic tools, amount spent on tool and equipment purchases and future purchase intentions.
“Gaining an understanding of what motivates and influences the purchasing decisions of automotive repair shops are the keys to building brand loyalty and making smarter business decisions,” said Bill Thompson, president and CEO. “IMR’s new tool and equipment tracking study provides invaluable insight that will allow users to communicate more effectively with their customers, and target their marketing dollars where they can do the most good.”
The new Repair Shop Tool and Equipment Tracking Study is available for purchase by contacting IMR Inc. at 1-800-654-1079 or by visiting the company’s website at:www.AutomotiveResearch.com.
