Castrol Launches New Business Improvement Training Series for Lube Installers
Castrol has created a new Business Improvement Training Series (BITS) developed to offer lube installers a cost-effective training solution. BITS incorporates video-based modules along with a leader’s guide and a training handbook for facilitators, learning guides for participants, assessments and evaluation forms. BITS was developed to meet all of the requirements of Castrol’s ASE-certified Continuing Automotive Service Education program. The series covers training issues that are most important to installers, said Castrol.
MACS Creates Car Care PSA
In a continuing effort to educate drivers on the importance of professional mobile A/C and engine cooling system repair, the Mobile Air Conditioning Society (MACS) Worldwide has created a 30-second video public service announcement.
National Tire Safety Week Participation Growing
The Rubber Manufacturers Association (RMA) has announced that participation in the third annual National Tire Safety Week has doubled this year, with more than 8,000 tire retail stores participating. As part of the campaign, tire retailers will distribute “Be Tire Smart” brochures produced by RMA. The Rubber Manufacturers Association (RMA) has announced that participation in the third annual National Tire Safety Week has doubled this year, with more than 8,000 tire retail stores participating. As part of the campaign, tire retailers will distribute “Be Tire Smart” brochures produced by RMA.
Automotive Specialty Industry Enjoyed Growth in 2003, Reports SEMA
Despite a sluggish economy, the U.S. automotive specialty equipment industry grew 7.7 percent to $28.9 billion in 2003, according to new findings from the Specialty Equipment Market Association (SEMA). Despite a sluggish economy, the U.S. automotive specialty equipment industry grew 7.7 percent to $28.9 billion in 2003, according to new findings from the Specialty Equipment Market Association (SEMA).
SEMA’s International Auto Salon to Include Philanthropic Events
SEMA is teaming up with Athletes and Entertainers For Kids (AEFK), for a benefit celebrity vs. industry competition. The “Track Attack Challenge” will take place on Saturday, April 3, at the International Auto Salon (IAS) in the Los Angeles Convention Center.
CSK’s Fraser, California Air Resources Board Representatives to Speak at ASPA Annual Meeting
Martin Fraser, president and COO of CSK Automotive, Peter Venturini of the CARB California Air Resource Board (CARB) Stationary Sources Division chief, and Janette Brook, CARB Air Quality Measures Branch chief, are the key speakers for the third annual Automotive Aftermarket Specialty Products Group (ASPA) meeting.