The Pulse: Summary of Premium Line Parts Versus Second Line Parts
Each week, The Pulse provides insight into the buying, sourcing and brand-loyalty habits of counter personnel and professional technicians. This week, using data from Industrial Marketing Research’s (IMR) recent Installer Survey, we summarize the data from a series of reports from previous weeks that looked at the topic of premium line parts versus second line parts.
The Pulse: New Car Dealerships — Premium Line Parts Versus Second Line Parts
Each week, The Pulse provides insight into the buying, sourcing and brand-loyalty habits of counter personnel and professional technicians. This week, using data from Industrial Marketing Research’s (IMR) recent Installer Survey, we begin a series of reports that look at the topic of premium line parts versus second line parts. This week we present the results from New Car Dealerships.
The Pulse: Tire Dealers — Premium Line Parts Versus Second Line Parts
Each week, The Pulse provides insight into the buying, sourcing and brand-loyalty habits of counter personnel and professional technicians. This week, using data from Industrial Marketing Research’s (IMR) recent Installer Survey, we begin a series of reports that look at the topic of premium line parts versus second line parts. This week we present the results from Tire Dealers.
The Pulse: General Repair Shops — Premium Line Parts Versus Second Line Parts
Each week, The Pulse provides insight into the buying, sourcing and brand-loyalty habits of counter personnel and professional technicians. This week, using data from Industrial Marketing Research’s (IMR) recent Installer Survey, we begin a series of reports that look at the topic of premium line parts versus second line parts. This week we present the results from General Repair Shops.
The Pulse: Quick Lubes — Premium Line Parts Versus Second Line Parts
Each week, The Pulse provides insight into the buying, sourcing and brand-loyalty habits of counter personnel and professional technicians. This week, using data from Industrial Marketing Research’s (IMR) recent Installer Survey, we begin a series of reports that look at the topic of premium line parts versus second line parts. This week we present the results from Quick Lubes.
The Pulse: Percentages of Service Retailers with Parts Inventory
Each week, The Pulse provides insight into the buying, sourcing and brand-loyalty habits of counter personnel and professional technicians. This week, using data from Industrial Marketing Research’s (IMR) recent Installer Survey, we look at the topic of repair facilities having a parts inventory in stock to satisfy their customers’ needs.
The Pulse: Average Number of Vehicles Serviced in a Week
Each week, The Pulse provides insight into the buying, sourcing and brand-loyalty habits of counter professionals and professional technicians. This week, using data from Industrial Marketing Research’s (IMR) recent Installer Survey, we look at the number of vehicles serviced each week by the various service outlets.
The Pulse: How Often Do Techs Get Their First Choice in Brand of Parts
Each week, The Pulse provides insight into the buying, sourcing and brand-loyalty habits of counter professionals and professional technicians. This week, using data from Industrial Marketing Research’s (IMR) recent Installer Survey, we look at the frequency with which techs get to use their first choice of brands when selecting parts for repair jobs.
The Pulse: Top Reasons Technicians Use Aftermarket Parts
Each week, The Pulse provides insight into the buying, sourcing and brand-loyalty habits of counter professionals and professional technicians. This week, using data from Industrial Marketing Research’s (IMR) recent Installer Survey, we look at the top reasons why technicians use aftermarket parts.
The Pulse: Which Carmakers Actively Solicit Repair Shops for Their Parts Business
Each week, The Pulse provides insight into the buying, sourcing and brand-loyalty habits of counter professionals and professional technicians. This week, using data from Industrial Marketing Research’s (IMR) recent Installer Survey, we look at which carmakers are actively soliciting independent repair shops for a slice of their parts buying business.