Each week, The Pulse provides insight into the buying, sourcing and brand-loyalty habits of counter personnel and professional technicians. This week, using data from Industrial Marketing Research’s (IMR) recent Installer Survey, we begin a series of reports that look at the topic of premium line parts versus second line parts.

In the survey, shop manager respondents were presented with the question, “Generally speaking, what percent of the parts you use are premium line parts versus second line parts?”

Previously, we found that 69 percent of the parts used by General Repair Shops are premium line, while Quick Lubes use premium parts 50 percent of the time.

This week we present the results from Tire Dealers. 

Next Friday we will present the results for New Car Dealerships.

For more information on IMR and its research capabilities, visit IMR at: http://www.industrialmr.com/ or call 800-654-1079.