Each week, The Pulse provides insight into the buying, sourcing and brand-loyalty habits of counter professionals and professional technicians. This week, using data from Industrial Marketing Research’s (IMR) recent Installer Survey, we look at which carmakers are actively soliciting independent repair shops for a slice of their parts buying business.

According to IMR’s Installer Survey, the majority of independent repair shops surveyed said they are not being solicited by new car dealerships for a share of their parts business. However, of those that are being solicited by dealership parts departments, 14 percent said General Motors (GM) is the most common carmaker to actively pursuing their parts business. GM is followed closely by Ford at 11 percent. Chrysler was cited six percent of the time and Toyota came in with 3 percent of the votes.

For more information on IMR and its research capabilities, visit IMR at http://www.industrialmr.com or call 800-654-1079.