Each week, The Pulse provides insight into the buying, sourcing and brand-loyalty habits of counter personnel and professional technicians. This week, using data from Industrial Marketing Research’s (IMR) recent Installer Survey, we begin a series of reports that look at the topic of premium line parts versus second line parts.
In the survey, shop manager respondents were presented with the question, “Generally speaking, what percent of the parts you use are premium line parts versus second line parts?”
Previously, we found that 69 percent of the parts used by General Repair Shops are premium line, 50 percent by Quick Lubes and 62 percent by Tire Dealers.
This week we present the results from New Car Dealerships.
Next Friday we will present a summary of the results from the previous four weeks.
For more information on IMR and its research capabilities, visit IMR at: http://www.industrialmr.com/ or call 800-654-1079.