Each week, The Pulse provides insight into the buying, sourcing and brand-loyalty habits of counter personnel and professional technicians. This week, using data from Industrial Marketing Research’s (IMR) recent Installer Survey, we summarize the data from a series of reports from previous weeks that looked at the topic of premium line parts versus second line parts.
In the survey, shop manager respondents were presented with the question, “Generally speaking, what percent of the parts you use are premium line parts versus second line parts?”
The following charts summarize the data we have viewed over the previous weeks where the survey responses showed New Car Dealerships have the highest usage of premium brand parts (their interpretation of premium brand being the OE brand) and Quick Lubes, in general, are the most indifferent to parts brands.
For more information on IMR and its research capabilities, visit IMR at: http://www.industrialmr.com/ or call 800-654-1079.