Society of Automotive Engineers Establishes New SAE Alabama Section
The Society of Automotive Engineers (SAE) has formally approved the formation of its first new section in 12 years — the SAE Alabama Section.
FRAM Supports New AirHog Air Filter with Multi-Million Dollar Campaign
At the end of last year, FRAM launched its all-new FRAM AirHog high performance air filter, and now, the brand is launching a comprehensive communications campaign to help push sales at the consumer level. A new television spot, three print ads, motorsports affiliations and a full-blown PR program are being launched for the product this month.
NHRA Retains JMPR for Public Relations Projects
The National Hot Rod Association (NHRA) has retained JMPR, Inc. for a variety of special public relations projects. NHRA is one of the world’s largest motorsports sanctioning bodies, with 80,000 members, 140 member tracks, more than 35,000 licensed competitors and more than 5,000 member-track events.
Engine Builders Meet for Third Round of 2004 Clevite Engine Builder Showdown Series
Engine builders for the likes of Kevin Harvick, Jeremy Mayfield and Jeff Gordon took part in a head-to-head competition in the third round of the 2004 Clevite Engine Builder Showdown Series, which took place April 7 at the NASCAR Technical Institute (NTI), in Mooresville, N.C. Engine builders for the likes of Kevin Harvick, Jeremy Mayfield and Jeff Gordon took part in a head-to-head competition in the third round of the 2004 Clevite Engine Builder Showdown Series, which took place April 7 at the NASCAR Technical Institute (NTI), in Mooresville, N.C.
Engine Builders Meet for Third Round of 2004 Clevite Engine Builder Showdown Series
Engine builders for the likes of Kevin Harvick, Jeremy Mayfield and Jeff Gordon took part in a head-to-head competition in the third round of the 2004 Clevite Engine Builder Showdown Series, which took place April 7 at the NASCAR Technical Institute (NTI), in Mooresville, N.C. Engine builders for the likes of Kevin Harvick, Jeremy Mayfield and Jeff Gordon took part in a head-to-head competition in the third round of the 2004 Clevite Engine Builder Showdown Series, which took place April 7 at the NASCAR Technical Institute (NTI), in Mooresville, N.C.
Exide Technologies Partners with Multiple NASCAR Teams for 2004
Exide Technologies, the “Official Battery of NASCAR,” has announced several NASCAR team partnerships for 2004. The new partnerships extend the company’s involvement in America’s fastest growing spectator sport. Exide Technologies will expand its partnership with four teams among NASCAR’s top three divisions.
ACDelco Wants to Reach “Real Car Guys”
ACDelco is launching new trade and consumer advertising campaigns this week designed to catch the eye of “Real Car Guys.” The campaign is being launched at this time to coincide with April’s National Car Care Month, in an effort to encourage proper vehicle maintenance. Playing off of its longstanding history in the business, ACDelco is using this new campaign to position itself as the most trusted name and leading brand in the aftermarket, for virtually all makes and models.
Kumho Kicks off Spring/Summer Season with New Sweepstakes
Kumho Tire USA is kicking off the spring and summer sales seasons with a sweepstakes designed to promote the ECSTA ASX, the company’s new ultra-high performance all-season tire. The sweepstakes will give away more than 1,100 prizes, with the grand prize a customized MINI Cooper S. Other prizes include 10 sets of ECSTA ASX tires, 100 roadside emergency kits and 1,000 KUMHO CD cases.
Action Executive to Join Jeff Gordon, Inc.
John Bickford Sr., executive vice president of strategic alliances for motorsports merchandise company Action Performance, has resigned to take the position of vice president and general manager of star NASCAR driver Jeff Gordon’s Jeff Gordon, Inc. Bickford will also oversee Gordon’s other business related interests.
WIX Filters to Sponsor Local Race Teams
WIX Filters wants to help build excitement for motorsports beyond the bright lights of Daytona and Bristol and plans to do so through product sponsorships for local race teams.