ALI and BFRC Form Strategic Safety Alliance
The Automotive Lift Institute, Inc. (ALI) and BFS Retail & Commercial Operations, LLC (BFRC) have entered into a Strategic Safety Alliance that will create a formal lift training program that promotes safety in the workplace.
Lund International Launches All-New Web Site
Lund International, a manufacturer of automotive aftermarket accessories, today unveiled its newly redesigned Web site — www.lundinternational.com . The Web site redesign was part of a nine-month process to build a site that addressed the needs of the company’s customers, dealers and the end-consumer, according to Lund. The new site contains cutting-edge features for multiple audiences.
Executive Interview with Gary Halpern, Vice President of Product Development Neutronics
Join us as Gary Halpern, vice president of product development for Neutronics, provides an insider’s perspective on the current R-134a issues and shares with us the message he’s been trying to get out to repair shops for a decade.
Michael Roth joins TRG Studios as Senior Account Executive
TRG Studios, a Cleveland, Ohio-based commercial photography and film studio specializing in automotive photography, has named Michael Roth as its new senior account executive. Roth brings to TRG more than 20 years of experience in marketing management, advertising and outside sales. For more than 15 years, Roth has worked extensively in the automotive aftermarket, with both advertising agencies and automotive parts manufacturers, including five years at Anthony Thomas Advertising in Akron, Ohio.
ArvinMeritor Launches Technical Training Web Site
ArvinMeritor’s Commercial Vehicle Systems unit has launched a new Technical Training and Product Service Web site. An enhancement to the company’s previous online training site, http://training.arvinmeritor.com is designed to provide technical training and service information on a wide range of ArvinMeritor’s commercial vehicle components.
Auto Customizers Spend Billions, Boost Aftermarket Parts Suppliers
Some adults decorate their houses to suit their personalities. Others “pimp out” their cars. Customizing cars is a hobby that’s been around for years, but these days — with television shows such as “Pimp My Ride” and “Monster Garage,” and movies like “The Fast and The Furious,” the trend is just starting to get noticed.
TV, Movies Elevate Popularity of the Custom Car
The black Honda Prelude with hints of pearl blue beckons you to take a ride to hear its 800-watt amplified stereo blasting OutKast’s “Roses,” to sit in its gray racing seats and watch through tinted windows as people stare enviously. Tricking out vehicles has long been a part of American culture. Whether it’s a hot rod, monster truck or chromed-out Chevrolet, we want our rides to express our personalities. Today it’s a $29-billion industry highlighted in movies and cable programs.
Castrol Launches New Business Improvement Training Series for Lube Installers
Castrol has created a new Business Improvement Training Series (BITS) developed to offer lube installers a cost-effective training solution. BITS incorporates video-based modules along with a leader’s guide and a training handbook for facilitators, learning guides for participants, assessments and evaluation forms. BITS was developed to meet all of the requirements of Castrol’s ASE-certified Continuing Automotive Service Education program. The series covers training issues that are most important to installers, said Castrol.