ANOKA, MN — Lund International, a manufacturer of automotive aftermarket accessories, today unveiled its newly redesigned Web site — www.lundinternational.com .

The Web site redesign was part of a nine-month process to build a site that addressed the needs of the company’s customers, dealers and the end-consumer, according to Lund. The new site contains cutting-edge features for multiple audiences. Consumers can make use of the “my account” function, which features product wish lists, vehicle profiles and dealer information. Dealers can take advantage of the “Dealers-Edge” program containing customizable ad-slicks, radio scripts, installation videos and more. In addition, search capabilities have been enhanced allowing users to search across all Lund International brands with unique filters to hone-in on product quickly.

Additional features include an accessorized auto slide show, live customer service rep, downloadable brochures, the ability to register product on-line, the ability to e-mail product to friends and much more.

“We want to get consumers excited about accessorizing”, says Paula Sliefert, Lund International’s director of marketing. “More and more, consumers look to the web to research before walking into a retail environment. We want them to have fun when they hit our site and we want them to come back. At that point, it’s our job to close the loop with our powerful Dealer Referral Network and get them into our dealer’s stores.”

Lund plans to provide constant updates to the site, including new product, press releases, events and job opportunities.

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