SPRINGFIELD, MO — As announced earlier this week in conjunction with O’Reilly’s departure from Aftermarket Auto Parts Alliance, a new jobber program, Parts City Auto Parts, has been created for the independent jobber customers of O’Reilly/Ozark Automotive.
This new program will provide marketing and advertising programs that are based on a dual market strategy designed to grow sales with the retail and installer customer base. O’Reilly/Ozark Independent Jobber Auto Value and Bumper to Bumper Stores will be converted to the new Parts City program by the end of 2007.
Ted Wise, COO of O’Reilly Auto Parts, said, “We plan to provide our independent jobbers with the most aggressive marketing and advertising programs that they have seen to date. Specifically, we are going to provide print and radio advertising, store promotions, grassroots marketing assistance, and in some areas we will co-brand Parts City with our O’Reilly Motorsport events. In addition, each Parts City Store will get a new and improved image package that includes signage for the interior and exterior of the store. O’Reilly understands the importance of the independent jobber to the automotive aftermarket and we feel the commitments we have made to the Parts City program will encourage more independent jobbers to consider joining Parts City in the future.”
Alan Fears, VP of Ozark Sales, said, “Marketing and selling to the professional installer customer will be one of the primary focuses in the new Parts City program. We will provide superior inventory availability including name brand and private label product lines. Parts City installer customers will be able to enroll in our Certified Auto Repair network that includes more than 1,700 service center locations nationwide. Parts City Auto Parts locations will be able to provide their repair shops with a nationwide warranty on repairs, shop insurance, exterior signage and an array of marketing tools designed specifically to help grow their business. We’re extremely excited about this new opportunity and are anxious to have yet another tool to grow our independent jobber business.”
