NHRA Assets Sold to HD Partners

HD Partners Acquisition Corp. has signed a definitive agreement to acquire all of the National Hot Rod Association’s (NHRA) professional racing assets, including the NHRA POWERade Drag Racing series, together with a broad set of rights to commercialize the NHRA brand. Once the transaction takes place, acquired assets will be held in a wholly owned subsidiary of HD Partners named NHRA Pro Racing. The NHRA, which will remain a non-profit 501(c)(6) corporation, will retain all its non-professional racing, safety and educational activities and continue to be the sanctioning body for all NHRA racing activities, including the NHRA POWERade Drag Racing Series.

SANTA MONICA, CA — HD Partners Acquisition Corp. has signed a definitive agreement to acquire all of the National Hot Rod Association’s (NHRA) professional racing assets, including the NHRA POWERade Drag Racing series, together with a broad set of rights to commercialize the NHRA brand.

Once the transaction takes place, acquired assets will be held in a wholly owned subsidiary of HD Partners named NHRA Pro Racing. The NHRA, which will remain a non-profit 501(c)(6) corporation, will retain all its non-professional racing, safety and educational activities and continue to be the sanctioning body for all NHRA racing activities, including the NHRA POWERade Drag Racing Series.

Eddy Hartenstein, chairman and chief executive officer of HD Partners, said, "We are extremely excited by this truly unique sports media and entertainment opportunity, which provides an ideal platform for our management team to leverage their skills and expertise in creating and marketing compelling entertainment experiences and building strong brands. NHRA President Tom Compton and his team have done a remarkable job positioning the NHRA POWERade Drag Racing series as one of the country’s top motorsports events. We see tremendous opportunities in working closely with Tom, who will become President and CEO of NHRA Drag Racing, to take the sport of drag racing and the overall NHRA experience to the next level."

Wally Parks, founder of the NHRA, said, "Today’s announcement represents a monumental milestone in the 56-year history of the NHRA. By virtue of the agreements we have reached with HD Partners, we are positioning the NHRA POWERade Series for great future growth and success, while at the same time are assuring the long term vitality of the NHRA."

Eddy Hartenstein will serve as chairman of NHRA Pro Racing, and Tom Compton will assume the role of president and CEO and be a member of the board. Robert Meyers, HD Partners’ current chief financial officer (CFO), will become the CFO of NHRA Pro Racing. Peter Clifford, currently executive vice president and general manager of the NHRA, will become executive director of the NHRA, as well as a consultant to NHRA Pro Racing.

Dallas Gardner, chairman of the board of NHRA, said, "This transaction provides the best opportunity for NHRA to fulfill its core mandate to protect, preserve and promote the sport of drag racing. It provides long-term financial stability to the NHRA, an unhindered opportunity for the NHRA POWERade Drag Racing Series to flourish and grow, and an important strategic and long-term relationship between the NHRA and NHRA Pro Racing."

Tom Compton, president of the NHRA, said, "While we have made tremendous strides over the last eight years growing the professional side of the sport, today’s announcement is the next logical step in the evolution of the sport of drag racing. This new relationship brings with it access to investment capital, additional expertise, relationships and complimentary skill sets to assist the current management team to drive key initiatives to accelerate the growth of the NHRA POWERade Drag Racing Series."

The NHRA will receive approximately $121 million in total consideration, consisting of approximately $100 million in cash, approximately $9.5 million in HD Partners common stock and the assumption by HD Partners of approximately $11.5 million in debt and liabilities. In addition to retaining its non-professional racing activities and sanctioning role, the NHRA will continue to offer its membership program and publish its weekly publication National Dragster.

Under the terms of the agreement announced today, HD Partners will acquire:

— The NHRA POWERade Drag Racing Series and all professional NHRA drag racing assets and opportunities, including NHRA’s existing television broadcast agreement with ESPN;

— An exclusive, worldwide, perpetual license to the NHRA brand for professional drag racing activities;

— Broad and extensive rights to commercialize the NHRA brand, including:

– Exclusive professional racing and "Official NHRA" sponsorship and licensing rights;

– Exclusive media exploitation rights in broadcast television, home entertainment and new media;

– Exclusive merchandising rights relating to both professional racing and the stand-alone NHRA brand;

— Four NHRA-owned race tracks, an additional long-term track lease in Pomona, CA, and the NHRA headquarters building in Glendora, CA; and

— A video and photo archive chronicling the history of drag racing, which includes more than 20,000 hours of video and film.