CHARLOTTE, N.C. – The National Association for Stock Car Auto Racing (NASCAR), Magic Dust Entertainment and Litton Entertainment, have announced that “NASCAR Angels,” the reality program that fixes the cars and trucks of deserving individuals across the country, has secured a third season of production. New for Season Three, “NASCAR Angels” will be broadcast on Hallmark Channel, in addition to the program’s nationwide lineup of 200 locally syndicated television stations.
“NASCAR Angels,” will premiere on Hallmark Channel, a top-10 rated cable network available in more than 83 million homes and the leader in family friendly programming, on Sundays beginning October 4th at 8 a.m. ET/PT.
“Viewers connect with strong and iconic brands such as NASCAR and Hallmark Channel,” said Bill Abbott, executive vice president, Ad Sales, Hallmark Channel. “Advertisers recognize this connection and the incredible value to their marketing efforts of associating themselves with powerful consumer brands. By showcasing NASCAR’s unique programming on Hallmark Channel, it is a win-win for both viewers and advertisers.”
Goodyear Gemini, the show’s presenting sponsor for the past two seasons, has renewed its commitment to the program providing the help of its automotive technicians and products to perform amazing repairs on vehicles for the deserving families chosen to be highlighted on the show.
“For us, ‘NASCAR Angels’ has been a unique way to showcase Goodyear Gemini’s repair services and our top-notch technicians who perform them through an untraditional advertising medium,” said Mark Boswell, manager, Goodyear Gemini Program. “We can’t think of a better entertaining avenue to represent our brand as we move to a third season of continuing to educate viewers about the vital importance of regular vehicle check-ups and maintenance.”
“‘NASCAR Angels’ demonstrates the spirit of NASCAR to bring new and innovative programming to connect to our fans,” said Paul Brooks, senior vice president of NASCAR and president of NASCAR Media Group. “We are thrilled to add this partnership with Hallmark Channel which provides us greater reach than ever before, in particular, to our growing diverse fan base of women. We thank Goodyear Gemini for their strong support of the program and recognition for the genuine good the NASCAR community can provide to its fans.”
The half hour weekly series is hosted by former NASCAR Sprint Cup Series Champion and current ABC/ESPN broadcaster Rusty Wallace and NASCAR.COM talent Shannon Wiseman. To date, 45 episodes of the hit show have been produced and production on Season Three’s 22 original episodes has begun on location in major NASCAR race markets including seven top-20 media markets such as Los Angeles, Chicago, Philadelphia, Dallas, Atlanta and Phoenix. Additional markets include Birmingham, Charlotte, Kansas City and Richmond, Virginia. “NASCAR Angels” will continue to feature top NASCAR drivers and crew chiefs giving deserving individuals the chance to go behind-the-scenes to meet their heroes and get an up-close-and-personal glimpse into the NASCAR experience.
Nominations for potential recipients can be made by visiting www.NASCAR.COM/auto/angels. In addition to Goodyear Gemini, the show’s sponsor lineup includes Universal Technical Institute, Total Resources International and Exide Technologies.
In addition, Wallace will appear on LIVE with Regis & Kelly on Tues., Oct. 14, to promote the launch of Season Three.
