POWAY, CA Mitchell 1 has partnered with MyCarPage.com to expand its Customer Retention Marketing (CRM) program to include eCRM, an e-mail based service designed for small-to-medium sized automotive repair shops and for shops that want to try the CRM program at a lower monthly price.
This new eCRM program is fully integrated with Mitchell 1’s OnDemand5 Manager product and offers comprehensive CRM reports including Response Rate and ROI monthly measurements. The automated nature of the program allows CRM shops to reach their customers several times a year, with minimal time investment on their part. The CRM program was built specifically for the Mitchell 1 OnDemand5 Manager program; therefore, contact preferences and vehicle information can be updated automatically without a need to call the Support Center.
For more information about Mitchell 1, go to: www.mitchell1.com.