MAHLE announced it won a silver award for its image film “We Shape Future Mobility” at the Deauville Green Award 2022 festival. MAHLE was awarded in the “Spot/Means of Transportation and E-Mobility” category. This year, more than 500 international films competed for the coveted award, which was presented in three categories.
Deauville is the largest international film festival for documentaries, advertising, and image films that recognizes productions that are about environmental protection, sustainability, climate change, and renewable energies.
“This award is very special to us. It demonstrates that we have successfully translated our corporate vision of sustainable mobility into a poignant cinematic format and were able to win out against outstanding international competitors,” says Manuela Hoehne, director MAHLE Communications and Marketing.
Using emotive and striking images, “We Shape Future Mobility” shows how the technology group’s engineers are working on the development of trendsetting ideas for environmentally friendly and climate-neutral mobility, MAHLE says. The film premiered at IAA Mobility 2021 in Munich, Germany, and was developed and produced in cooperation with the production companies emvau Agentur from Pforzheim and Werbefilm Schweiz from Zurich.
MAHLE says it addresses the core customer demands of cruising range, comfort, and quick loading with new E-technologies. E-mobility is one of the technology group’s main strategic fields for the future. The company aims to increase the share in sales unrelated to passenger car combustion engines from 60 percent today to 75 percent by 2030.