GULPH MILLS, PA — Henkel in North America has teamed up with NASCAR NEXTEL Cup Series stars Bobby and Terry Labonte as they race for the checkered flag in today’s Brumos Porsche 250 at Daytona International Speedway. The talented brothers will combine their skills to champion the No. 44 Doran Racing Pontiac Doran sponsored by Henkel, its Loctite brand, and Daytona USA.
“We’re excited to have the Labonte brothers behind the wheel for Henkel and Loctite,” said John Knudson, president and chief administrative officer of Henkel in North America. “The Labontes’ proven on-track success, combined with Henkel and Loctite’s trusted performance, put them in a great position to win tonight’s race.”
This is the Labonte brothers’ second-straight Rolex Series appearance at Daytona. In February, they shared the driver’s seat of the No. 44 Pontiac Doran with open-wheel stars Jan Magnussen and Bryan Herta where they finished ninth overall in the Rolex 24 at Daytona.
Earlier this year, Henkel announced an increased NASCAR presence through a Busch Series sponsorship of driver Greg Biffle and Brewco Motorsports. Henkel brands including Renuzit, Armour Star, Dep Sport, Purex, Loctite, Dial and Duck brand products will participate in the sponsorship of the No. 66 Ford Taurus. Henkel’s Loctite brand also continued its associate sponsorship of Robert Yates Racing and the Elliott Sadler-driven No. 38 M&M’S Ford, in the NASCAR NEXTEL Cup Series.
Henkel has a long relationship with motorsports, and is additionally an official supplier and sponsor to West McLaren Mercedes in Formula One racing. Just Marketing, an Indianapolis-based motorsports marketing agency was responsible for placing the Henkel Grand American sponsorship and plays a major role in supplying and managing activation elements of the program.
“Every day, consumers worldwide experience why Henkel is truly a brand like a friend,” said Zak Brown, President and CEO, Just Marketing, Inc. “You would be extremely hard-pressed to find any racing mechanic’s toolbox that did not include Loctite products. Race fans know this, and that very credibility sets the stage for a successful marketing opportunity.”
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