HILTON HEAD, S.C. — GSC Motorsports announced that its new Web site, www.gscmotorsports.com is open for business. Now consumers have the opportunity to find the latest information on the hottest parts and accessories to make their cars go faster, handle better and look cooler.

The site, built by Indigital, Inc.; the same team that created the HKS USA website, is a far cry from GSC’s previous one. “Comparing our old site to our new site is like comparing a stock Toyota Echo with our 900 RWHP Supra,” said Greg Caloudas, president. “Now we’ve got a compelling reason for people to spend time with us on the Web, and we’ve just begun to rollout content and info to make it a memorable experience.”

The new site features a host of information and tools that make it easy for enthusiasts to find out about and buy the hottest parts for their ride. Visitors can choose their car and then see what products are an exact fit, making it easier to find the right parts.

Enthusiasts can also tap into GSC’s sport compact experience and expertise by searching on its FAQ knowledge base. If they don’t find their answer already posted, they can simply ask the question online, and the knowledgeable staff at GSC will respond with expert advice.

Visitors have several different ways to find out more about products for their cars. They can search by part type, by vehicle, by brand or keyword. They can even search by part number, if they happen to know one. “We tried to make it a no-brainer for our customers to find what they want, quickly and easily. We built our business on service, and our Web site now reflects that,” Caloudas added.

Similar to the Amazon model, GSC offers related items and other needed accessories when displaying parts. This feature educates enthusiasts on options they have and other parts that will also work with their vehicle.

Once they’ve found the right parts, GSC makes it very easy to buy them, with a quick and painless shopping cart and checkout process. If buyers have already purchased from GSC, they only have to login, eliminating the need to re-supply their address and other information.

While the site is live and fully functional, future enhancements, including installation instructions, a gallery of customer cars and other multimedia content, are planned and underway.

For more information about iRPM, visit www.iRPM.net.

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