General Motors announced it named David Marsh as global vice president of Customer Care and Aftersales (CCA), replacing Josh Tavel who recently was named senior vice president of Energy Storage and Propulsion, R&D and Manufacturing Engineering.

Jennifer Goforth replaces Marsh as executive director North America Sales, Service and Marketing after leading the Global Aftersales Engineering and Service Operations organization. 

Marsh has led CCA North America Sales, Service and Marketing since 2020. Prior to that, he served as general director, U.S. Field Operations and director of Service Parts Operation Holden in Australia.  Marsh has more than 30 years of experience in the aftersales industry.

Goforth has led Global Aftersales Engineering and Service Operations since 2022.  Prior to that, she served as director, Global Aftersales Mechanical Engineering.

“I want to thank David and Jennifer for their continued commitment and leadership,” said Marissa West, president, GM North America. “Their extensive experience and track records for success uniquely position them to continue the momentum and growth for our Customer Care and Aftersales business.”