CONCORD, N.C. – Fuse5, the cloud-based software for the automotive aftermarket, announced it has partnered with veteran racer Ken Schrader and his team as an associate sponsor for the 2014 season.
Gabe Davis, CEO of the Iowa-based company, developed Fuse5 for all levels of the supply chain, including installers, jobbers, two-steppers, WDs and manufacturers. Fuse5 comes complete with point of sale, inventory management, customer relationship management and back office. Since Fuse5 is a cloud solution, there is no onsite hardware and subscribers have no need to install software in order to access the business solution. Fuse5 works on any Web-enabled device including smartphones, tablets, ultrabooks, laptops, PCs and thin-clients.
“Having Ken Schrader as part of the Fuse5 family has been very exciting for our team,” said John Bunting, Fuse5 COO. “Aligning ourselves with Ken Schrader Racing Inc. and its reputation of integrity and sportsmanship in the automotive world is a privilege for us. Ken gets it – he truly understands the value that Fuse5 offers to the automotive aftermarket.”
The North Liberty, Iowa-based company employs more than 30 team members and has doubled in size within the past year due to its explosive growth. Fuse5 technology has expanded to markets around the globe, including the United States, Canada, Ireland, Guam, Angola, Mexico and the Bahamas. Fuse5 is accessible from anywhere on any device with Internet access.
“We are very pleased to include Fuse5 as an associate sponsor for our Federated Auto Parts cars and trucks,” said Schrader from his North Carolina race shop. “The Fuse5 logo will be seen on our cars at the dirt races, ARCA races, NASCAR K & N and Camping World Truck races. We are running an ambitious schedule this year with three drivers and we hope to offer Fuse5 and all of our KSR partners great exposure both on and off the track.”
Schrader will share ARCA driving duties with Clay Campbell, president of Martinsville Speedway, and Matt Tifft, a high school senior from Hinckley, Ohio. The three drivers combined will compete in more than 75 races in 2014. Schrader’s dirt modified schedule accounts for the majority of the races, with Campbell handling the superspeedways and Tifft expanding his resume within the ARCA and K & N series.
“Having the Fuse5 logo on Ken’s race cars will give us valuable exposure to our target market. Not to mention the added credibility of being associated with such a historic team,” Bunting continued. “Our customers are race fans and so are we – having our name on the KSR cars really positions Fuse5 as a legitimate contender in a highly competitive market.”
