Four automotive brands – Collision Services, Auto Body Toolmart, I/D/E/A and Sid Savage – unveiledb their new, unified identity as US Auto Supply. Stemming from their roots with former parent company Whitewater Brands, this move will see US Auto Supply harness over two centuries of combined expertise among the four brands, the company said.
With its roots as a catalog and online retailer under the four brands, US Auto Supply has unveiled its newly designed one-stop online platform, delivering a wider array of the products and services through a streamlined shopping experience. US Auto Supply said its customer base can expect a deeper level of expertise and product knowledge from one united team that is constantly monitoring the marketplace.
“We see this rebranding as not just a change in name but a renewed commitment to our vendors, customers and the automotive industry,” said Joel Marica, president of US Auto Supply. “Our individual brands have stood alone for many years as category leaders, and by unifying as US Auto Supply, we are bringing together the best of each to create a single entity that is more than the sum of its parts. This rebrand signals a new era for us, and we couldn’t be more thrilled to embark on this journey alongside our valued partners and customers.”
Encompassing products across automotive categories including parts handling, equipment, repair tools (glass, aluminum, steel, plastic), painting and refinishing, customizable marketing and promotional items, selling and advertising tools, front office administration and workflow, US Auto Supply’s product mix is all geared toward improving the efficiency, productivity, profitability and employee and customer experience of its clientele, the company said.
In addition to over 20,000 current product offerings, US Auto Supply said it plans to offer updates on current best-selling products, with improved delivery options and competitive price points to show its commitment to establishing its position as an industry partner to collision and mechanical repair shops, dealerships, restoration businesses, DIY enthusiasts and hobbyists.