Autos R Us, a woman- and minority-owned independent auto body repair shop in northeast Houston, now serves commercial and independent customers as ProColor Collision Houston NE.

For 34 years, Erma Palmer has owned and operated this business. As the demand for skilled auto repair and collision services continues to rise, Palmer said she recognized the opportunity to expand her reach, improve her operational efficiencies and provide exceptional service to every customer.

ProColor Collision Houston NE, located at 11101 Wallisville Road, recently completed shop and front office renovations. This refresh offers customers a comfortable lobby with snacks, beverages, Wi-Fi and more.  

“I pride myself in making bold decisions to advance my career and business,” said Palmer. “After I spent 20 years with a law firm, my husband Jerry and I decided it was time for him to move from working at auto body shops to us having one of our own. After three decades in business, many people would coast, but not us. We knew we could do more and explored how to reach our full potential. ProColor Collision was the obvious choice. The training, proven resources and personal support provided by ProColor Collision are unmatched, and we couldn’t be happier about our decision and the potential our business now has.”