Federated to Sponsor 'Two Guys Garage' Television Show - aftermarketNews

Federated to Sponsor ‘Two Guys Garage’ Television Show

The first episode of the new season will air May 7 on SPEED.

STAUNTON, Va. – Federated Auto Parts will sponsor the popular television show “Two Guys Garage” in 2011. The first episode of the season is scheduled to air on May 7 on SPEED with replays of the first episode airing on May 11 and May 12. Viewers should check local listings for air times in their area.

“Federated is very excited about sponsoring the ‘Two Guys Garage’ show,” said Phil Moore, senior vice president of Federated Auto Parts. “We will have a strong presence on the show and the Federated message will reach our target audience, professional service technicians and consumers who are concerned about protecting one of their largest investments, their vehicle. It should be a fun season and our members are really looking forward to Federated’s association with ‘Two Guys Garage.’”

Federated will have high visibility on “Two Guys Garage” as the season kicks off with the Federated “Sweet Ride” project covering four full episodes. The two guys, Bryan Fuller and Kevin Byrd, will team up with Federated spokespersons and NASCAR legends Kenny Schrader and Kenny Wallace to work on a 2004 Corvette convertible. The completed Corvette will become the grand prize for Federated’s 2011 Federated Car Care “Sweet Ride Sweepstakes” as one lucky Federated Car Care member will take home the “sweet ride.”

Federated and its manufacturing partners will not only be featured on the “Sweet Ride” project but will also sponsor nine individual tech tips including special problem-solving or educational projects throughout the season.

“Federated and our vendor partners will realize extensive national exposure from May until November on ‘Two Guys Garage,’” continued Moore. “Our emphasis will be on the quality parts and service Federated Auto Parts stores and Federated Car Care Centers provide with the ultimate goal of educating professional service technicians and consumers on the benefits of quality parts and service.”

You May Also Like

Lucas Oil Expands Racing Partnerships in 2024

The partnership includes support of Kyle Busch Micro Sprint races and the Brexton Busch schedule.

Lucas Oil Products, a long-time partner of both Richard Childress Racing and ECR Engines, will expand its partnership with Richard Childress Racing and Kyle Busch in 2024, the companies announced. The Indianapolis, Ind., based company will partner with RCR and Busch for multiple NASCAR Cup Series races and also continue as the official motor oil of ECR engines. 

MAHLE Showcases Products, Hosts Training at PRI

The company’s seminar on bearing trauma and engine harmonics featured appearances by motorsports figures Antron Brown, Ron Capps and teams from Tony Stewart Racing and John Force Racing.

MAHLE-PRI-Seminar-
Dayco, NHRA’s Tony Stewart Racing Continue Partnership for 2024

Dayco blower belts are the “belt of choice” for the team’s Funny Car and Top Fuel Dragster.

JEGS Adopts PDM Automotive to Improve Customer Experience

PDM will support JEGS’ focus on streamlining operations and creating a more integrated, seamless customer experience. 

Aeromotive Group, Roadster Shop Merge

The Aeromotive Group and Roadster Shop have merged and will operate under the name Roadster Shop.

Newly combined company will be branded Roadster Shop

Other Posts

MAHLE Aftermarket Renews Sponsorship with Midnight Motorsports

This is the second consecutive year that MAHLE has renewed its sponsorship with the Sidney, Illinois-based team.

Stanadyne Partners with Wesley Motorsports

Wesley will use Stanadyne’s 350-bar, high-flow GDI pumps on its custom-built T6 Hurricane HO engine.

Raybestos Announces 2023 Racing Sponsorships

Raybestos is sponsoring the Sally McNulty and Team Infamous (driver Derek Madison) teams for the 2023 race season.

Turn 14 Distribution Purchases Tucker Powersports

It will acquire Tucker’s inventory, intellectual property and private-label brands, including Answer Racing and QuadBoss.