Danica Patrick Kicks Off Hometown Racing Promotion with PEAK Antifreeze

Danica Patrick, 2005 IndyCar Rookie of the Year, returned to her hometown this week to announce the details of the new PEAK Antifreeze 300 for the 300 Sweepstakes at a press conference held July 25 at Chicago's ESPN Zone. If Patrick finishes in first place at the 2006 PEAK Antifreeze Indy 300 presented by Mr. Clean on September 10, one lucky racing fan will take home $300,000, courtesy of PEAK and Mr. Clean.

Old World Industries VP of Marketing Jeff Stauffer poses with Danica Patrick at the PEAK Antifreeze 300 for the 300 Sweepstakes announcement in Chicago.

CHICAGO — Danica Patrick, 2005 IndyCar Rookie of the Year, returned to her hometown this week to announce the details of the new PEAK Antifreeze 300 for the 300 Sweepstakes at a press conference held July 25 at Chicago’s ESPN Zone.

“PEAK is pleased to be part of the thrills and excitement that IndyCar Series racing brings to Chicagoland Speedway,” said Jeff Stauffer, VP Marketing at Old World Industries. “This year, we’re hoping to make our race even more exciting for fans by offering them the chance to enter the PEAK 300 for the 300 Sweepstakes.”

If Patrick finishes in first place at the 2006 PEAK Antifreeze Indy 300 presented by Mr. Clean on September 10, one lucky racing fan will take home $300,000, courtesy of PEAK and Mr. Clean.

Patrick has served as spokesperson for the PEAK brand since mid-2005, and is featured in the PEAK national advertising campaign. PEAK Antifreeze announced earlier Danica’s #16 IndyCar Series car. The logo debuted at this year’s Indianapolis 500, and will once again be featured on her car during the PEAK Antifreeze Indy 300.

For more information about the sweepstakes, visit: www.300forthe300.com .

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