ContiTech, a division of Continental, announced that Applied Mexico, S.A. de C.V. (Applied Mexico) and subsidiary RODENSA Mexico, S.A. de C.V. (RODENSA) have completed a product changeover to ContiTech as a primary supplier in Mexico for industrial hoses, hydraulics, power transmission belts and certain other products.

Applied Mexico is one of the largest industrial distribution networks in Mexico, with 22 facilities that provide industrial products for maintenance, repair and operational needs.

“This is a significant achievement for ContiTech,” said Jim Hill, NAFTA CEO of Fairlawn, Ohio-based ContiTech. “It will enable us to continue our growth plans and increase our market share in Mexico. We value our expanded partnership with Applied. ContiTech and Applied Mexico share a mutual long-term strategy with a focus on aggressive growth.”

Most of the ContiTech products will be manufactured locally in the company’s Chihuahua plant and will be distributed to Applied Mexico and RODENSA from ContiTech’s San Luis Potosi warehouse, Hill noted.

“The changeover to ContiTech will be a positive move for our customers,” said Sergio Nevarez, general director – Applied Mexico. “With most of the ContiTech products sourced locally, product availability will be even better. And of course, the Continental and ContiTech names are worldwide brands of excellence. We embrace not only the names, but the focus on technology and quality that has long been an attribute of the Continental organization.”

“We welcome this tremendous opportunity with Applied and RODENSA in Mexico,” added Hill, “and we look forward to a long, successful partnership.”