Carlyle Tools, a NAPA brand, is an active participant this year in the Lucas Oil Off Road Racing Series, at both the event level and as the sponsor for Pro 2 star Jeremy McGrath. The company also sponsors the Lucas Oil Late Model Dirt and Modified series, the Lucas Oil Pro Pulling League, the Chili Bowl and the Lucas Oil American Sprint Car Series as title sponsor of the Frontier Regional Tour.
In addition, Carlyle is the presenting sponsor for MAVTV’s acclaimed Dave DeSpain Show and a four-hour block of automotive “build” shows that air from 8 a.m. to noon every Sunday.
Carlyle also has exposure on Lucas Oil Racing TV, the first streaming TV network dedicated solely to the world of motorsports – 24 hours a day, 7 days a week. The new network is the world’s premier motorsports destination.
Carlyle currently offers more than 2,100 items in 12 major categories.
“The affiliation with Team Lucas has a great deal to offer Carlyle Tools,” said Jennifer Rode, company spokesperson. “It gives us another avenue to travel in expanding our market base, both nationally and in areas of specific interest for consumers. We’re looking forward to developing a synergy with Team Lucas and making the best possible use of the opportunities.”
The partnership between Carlyle and Team Lucas is in its third year.
“We’re excited to have Carlyle as a member of Team Lucas and we look forward to doing everything we can to make the association bigger and better each year,” said Jamie Devney, vice president of brand development for Team Lucas. “Carlyle has taken a hands-on approach and that is really starting to pay dividends with the racers and the fans.”
More information can be found at carlyletools.com.
