BROADVIEW, IL — Robert Bosch Corp. has teamed up with McDonald’s restaurant to offer a $5 McDonald’s gift certificate with the purchase of two Bosch Micro Edge Excel Wiper Blades. The mail-in form for the $5 McDonald’s gift certificate can be obtained at participating retail auto parts stores that sell Bosch Micro Edge Excel Wiper Blades.
“It’s easy to see where the idea for our wiper blade promotion came from,” says Pam Krebs, director of advertising and sales promotion for Robert Bosch Corp. “All you need do is look at all of the vehicles lining up at McDonald’s drive-thru windows, everywhere, to know that Bosch’s $5 McDonald’s gift certificate offer is a natural tie-in between two industry leaders.”
“To ensure good road visibility, wiper blades should be replaced every six months,” said Krebs. “Even if drivers don’t need a new set of wiper blades this very minute, you know they are going to need to replace them within the year. So it makes sense for them to pick up two Micro Edge Excel Wiper Blades now during the promotional period and get a mail-in certificate for a $5 McDonald’s gift certificate.”
The mail-in certificate offer is available from participating retail auto parts stores through April 30, or while supplies last. The form can also be downloaded online at www.boschusa.com . All requests must be postmarked by May 15, 2004 and received by May 31, 2004. Complete details on the offer can be found in the mail-in certificate offer form.
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