Automechanika Birmingham has promoted Chloe Hyland to the role of marketing manager, as the show’s marketing campaign gathers momentum ahead of its third successive show in June.

Hyland, who was previously marketing executive, joined Automechanika Birmingham two years ago, after spending almost three years overseeing the U.K. marketing for Automechanika Frankfurt and a portfolio of other key trade events under the U.K. sales partner for Messe Frankfurt.

Before that, she studied events management at Plymouth University.

In her new role, she will oversee the multi-channel marketing strategy for all exhibitors and visitors, helping raise event awareness and brand exposure, as well as liaising closely with media and association partners.

Hyland said, “I am looking forward to taking on more responsibility, getting stuck into a very busy workload and getting results! I feel very lucky to be able to contribute to the industry’s event by delivering a marketing campaign which reaches over 500 exhibitors and over 12,000 trade visitors each June. With the industry constantly evolving, no day is the same, and we aim to develop the event’s offering to give the visitors something new! I have played a huge part in implementing a new Garage Quarter, a facilitated meetings program to help match visitors to exhibitors as well as promoting other new initiatives to suit the needs of visitors.”

Simon Albert, managing director, said, “Chloe’s promotion to marketing manager reflects all of the exciting improvements that she has made to this year’s event. She has done this by getting under the skin of the U.K. automotive industry to fully understand what exhibitors and visitors need from Automechanika Birmingham.”