Advance Auto Parts Unveils New "2010" Format in Orlando - aftermarketNews

Advance Auto Parts Unveils New “2010” Format in Orlando

Advance Auto Parts has announced its grand re-opening in the Orlando, Fla., market, bringing 49 retail stores and 525 employees under the newly branded name, "Advance Discount Auto Parts." Advance Auto Parts has invested approximately $4 million to remodel the 49 stores to the new "2010" format, which is currently being rolled out across the company's chain. The new format features a new floor layout with improved product adjacencies, enhanced systems to offer more convenience to customers and high-impact signage.

ROANOKE, VA — Advance Auto Parts has announced its grand re-opening in the Orlando, Fla., market, bringing 49 retail stores and 525 employees under the newly branded name, “Advance Discount Auto Parts.”

Advance Auto Parts has invested approximately $4 million to remodel the 49 stores to the new “2010” format, which is currently being rolled out across the company’s chain. The new format features a new floor layout with improved product adjacencies, enhanced systems to offer more convenience to customers and high-impact signage. The improvements are meant to underscore Advance’s commitment to “quality parts and products at a value price,” the company said.

“We believe that our investment in the Orlando market will enable us to take advantage of the community’s strong market conditions and growing number of vehicles on the road,” said Jim Wade, president, Advance Auto Parts, Inc. “With more than 13.6 million registered light vehicles in Florida and customers spending an estimated $1.3 billion on vehicle repair and maintenance in the state, it is clear that Orlando presents a huge opportunity for us to serve both Do-it-yourself customers and professional installers.”

The grand re-opening in Orlando marks the halfway point of the physical store conversion and re-branding process in Florida after acquiring Discount Auto Parts in November 2001.

To learn more about the company, visit: www.advanceautoparts.com .

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