The Car Care Council Women’s Board has announced the winners of the 2011 Automotive Communications Awards. The recipients were honored during the Women’s Board reception last night at the Sands Expo Center. The awards are sponsored by the Women’s Board and supported by the Automotive Communication Council. The awards applaud companies/agencies that provide automotive information through outstanding advertising, marketing and public relations efforts. This year, the Women’s Board received a record 178 ACA entries.
Best-in-Show Awards
• Best in Show, Business-to-Consumer
Best Facebook Customization of an Aftermarket Company: Armored AutoGroup, Armor All Facebook Campaign
• Best in Show, Business-to-Business
Social Media Efforts: Raybestos Brake and Chassis, RaybestosGarage.com
Business-to-Consumer Awards
• Television Commercial
NASCAR Automotive Group, Extreme Measures PSA
• Radio Commercial
TRICO, TRICO Brand Radio Spot
• Print/Electronic Ad
NASCAR Automotive Group, Extreme Measures
• Direct Mail Piece or Campaign/Newsletter
New Pig Corporation, Useless Sack of Grit
• Magazine Article
VehicleMD, Homonym Huddle
• Educational Article
Tenneco Inc., Import Owners Have New Shock, Strut Options for Import Cars
• Video News Release
AutoNetTV Media Inc., Fall Inspection
• Brochures, Booklets & Handouts
Raybestos Brake and Chassis, The Straight Story
• Special Promotions & Promotional Events
Raybestos Brake and Chassis, GTO Promotion
• Car Care Clinics
ACDelco, Marketing for Women
• Posters & Signage
Federal-Mogul Corporation, ANCO Wiper Blade Point-of-Sale Materials
• Public Relations Efforts
Lauren Fix, The Car Coach
• Website
AutoNetTV Media Inc., NAPA Service Assistant Replicated Website
• Other – TV Segment
Lauren Fix, The Car Coach TV Show
• Social Media Efforts
3M, Bond with Bondo Sweepstakes
• Best Facebook Customization
Armored AutoGroup, Armor All Facebook Campaign
• Best QR Code Customization
Robert Bosch LLC, Bosch Mustang RTR Sweepstakes
• Best App for a Mobile Device
Robert Bosch LLC, Light ‘Em Up Dyno App
• Best Use of YouTube Video
Robert Bosch LLC, Storm Chasers – Observation
Business-to-Business Awards
• Ad Campaign to Distribution/Retail Audience
Robert Bosch LLC, Bosch Spark Plugs – Lock
• Ad Campaign to Technician/Repair Audience
WIX Filters, ecoLAST Filters
• Ad – Best Use of Graphic
Snap-on/Traction Factory, SOLUS Ultra “Neon”
• Ad – Best Use of Copy
Beck/Arnley, OE Fluid Ad
• Corporate Image Campaign
Heri Automotive, Corporate Image Campaign
• Co-op/partnering Campaign
Tenneco Inc., Monroe Brakes and MAP, In-Store Brakes Poster
• Training Materials
Robert Bosch LLC, Bosch Spark Plugs iPad Training App
• Magazine Article – Technical
Mobile Air Conditioning Society (MACS) Worldwide, Cooling Corner Volt Cooling Overview
• Newsletter to Customer/External Audience
The University of the Aftermarket, AftermarketIQ eNewsletter
• Logo Design/Usage
Snap-on/Traction Factory, Torque it Up
• Website
TRICO
• Merchandising
Raybestos Brake and Chassis, GTO-R Promotion
• Special Promotion and/or Promotional Event
Snap-on/Traction Factory, Snap-on Franchisee Conference
• Packaging
The Schaeffler Group USA Inc., NAPA Packaging Series
• Social Media Efforts
Raybestos Brake and Chassis, RaybestosGarage.com
• Best Blog
Mobile Air Conditioning Society (MACS) Worldwide
• Best Facebook Customization
Beck/Arnley
• Best Application of “Be Car Care Aware” Campaign/Logo
Federated Auto Parts, PSA Announcement for BCCA Campaign
• “Show Us Your Wheels” Winner
Jesselynn Harvey, West Grove, PA, Chester County Technical College High School, “How I Keep my Car Running Smooth & Healthy” at www.youtube.com/watch?v=BIYGRteNn6s
Organized by the Car Care Council Women’s Board, the awards and reception are sponsored by a variety of aftermarket companies and organizations. The 2011 sponsors include: SKF Automotive Division, Tenneco, Automotive Communication Council (ACC), N.A. Williams Company, Maximum Marketing Services, Mitchell 1, MOTOR Information Systems, Mobile Air Conditioning Society (MACS) Worldwide, Snap-on, Inc. and Timken Corporation.
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