AAMCO announced it has selected Salesforce, a CRM platform, to further drive business success for its franchisees. Now with Salesforce, AAMCO can establish real-time communication with its franchisees for effective management, collaboration and knowledge sharing.
“With Salesforce, we will be able to dramatically increase the speed and efficiency with which we are able to assist our franchise owners in analyzing their businesses and taking action to improve performance,” said Jim Gregory, chief financial officer of American Driveline and AAMCO Transmission Inc. “At AAMCO, we are committed to the success of our franchisees, and the Salesforce deployment will position the brand for continued growth. Salesforce allows AAMCO to bring world-class support, enterprise class business dashboards and KPIs, and real-time account management to small and medium-size business owners.”
In collaboration with Salesforce partner CRM Science, AAMCO was able to customize and deploy Service Cloud, Community Cloud and Analytics Cloud quickly for its franchisees. Customizations included a key performance indicator (KPI) analytics dashboard that enables franchisees to quickly assess their businesses and compare performances to prior years in local, regional and national markets. AAMCO also created a customized home screen so franchisees can quickly gain visibility into training, support needs and the latest consumer reviews on their businesses.
AAMCO Chief Information Officer Chad Graham said, “With the customized solution we have deployed, everything a franchisee needs to get a snapshot of their business is quickly and easily accessible via a desktop, tablet or mobile phone. The Salesforce platform was easy to work with and we will benefit from its continuous improvement going forward. CRM Science made outstanding contributions and was instrumental in our deployment.”
“In the age of the customer, everyone and everything is becoming more connected, and companies must shift from selling products to creating customer experiences,” said Nasi Jazayeri, executive vice president and general manager, Salesforce Community Cloud. “By deploying the Salesforce Customer Success Platform, AAMCO is providing its franchisees with the tools necessary to not only improve business performance, but to better meet the needs of today’s connected customer.”
