ATC Drivetrain Announces Brand Identity Refresh
The brand refresh includes an official name change to ATC and an updated logo.
TBC Corp. Names COO for TBC Brands, TBC International
Newly appointed Bill Schafer will oversee all TBC Brands and TBC International sales initiatives.
Bridgestone Rolls Out Brand Refresh for Tires Plus, Hibdon Tires Plus
Updates to the logo include a single-color tire mark; a logo palette comprised of Tires Plus yellow, black and red; and refined typefaces.
Holley Performance Brands Appoints Chet Baker SVP of Sales
Baker will lead the company’s sales team, developing and executing strategies to drive growth across Holley’s portfolio of brands.
Holley Performance Brands Appoints Two New Vice Presidents
Charlie Taylor and Will Robbins collectively represent nearly 50 years of automotive industry experience.
Holley Announces Shift to Holley Performance Brands
The change underscores the company’s goal to enhance its presence across the high-performance automotive aftermarket sector.
Alltech Automotive Adds Wheel Hubs to QualityPro Brand
The QualityPro wheel hubs feature an e-coating treatment aimed at enhancing corrosion resistance in an environmentally friendly way.
Hyzon Appoints Head of Global Communications and Branding
Stephanie Mudgett brings decades of experience leading Fortune 50 strategic corporate communications to Hyzon.
Sentinel Capital Partners Acquires High Bar Brands
Sentinel has also invested in companies like Empire Auto Parts, Holley, and Vintage Parts.
Driven Brands Appoints Damien Harmon to Board of Directors
Harmon assumes this role effective January 1, 2024, and will also serve as a member of the Compensation Committee.
