From aftermarketNews Staff & Wire Reports
CARSON, Calif. — U.S. Auto Parts Network, an online provider of aftermarket auto parts and accessories, has entered into an agreement to purchase certain assets of SmartTrac Inc. related to a website that provides information on the purchasing, caring for and repairing automobiles.
Content provided on the site includes basic education: from "how an engine works" to car care advice, maintenance and repair information. Automobile trends and vehicle reviews based on actual driver experience will also assist the consumer in making informed decisions when purchasing a car. U.S. Auto Parts plans to integrate its parts catalog into the site to provide users with quick and easy access to solutions for their auto repair part needs.
The website generates more than 250,000 unique monthly visitors.
"U.S. Auto Parts has grown and will continue to grow our business, in part, through acquiring relevant online content, and integrating it into our world class e-commerce platform," said Shane Evangelist, CEO of U.S. Auto Parts. "This acquisition is in line with that strategy but is also a first step in a move to arm customers with information about how to best service and repair their vehicle. Once informed, we believe U.S. Auto Parts is uniquely positioned to offer the broadest range of reliable and inexpensive parts for those repairs."
For more information about U.S. Auto Parts Network, go to: http://www.usautoparts.net.