CHARLOTTE, NC — April marks National Car Care Month and to kick off the annual consumer awareness campaign, the NASCAR Automotive Licensing division is launching a nationally televised Public Service Announcement (PSA) promoting the benefits of regular vehicle care, maintenance and repair.
The NASCAR Performance automotive program was launched in 1996 to work exclusively with NASCAR’s most relevant category — the automotive aftermarket. To support a family of hard parts, equipment, accessories and a school training technicians to a new network of service repair and parts stores, NASCAR Performance is using its marketing assets to drive demand for car care with the sport’s 75 million fans.
The PSA, which has been distributed to more than 600 television stations nationwide, will begin airing April 1st and will feature numerous NASCAR celebrities including: Jeff Gordon, Kasey Kahne, Kenny Wallace, Kyle Petty, Elliott Sadler, Ryan Newman, Dale Jarrett, Ray Evernham and Larry McReynolds among others.
The PSA can be viewed at: www.NASCARmedia.com.
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