Ziebart International Corporation kicked off its milestone anniversary celebration with the Defending Our Legacy: Ziebart’s 65th Anniversary event to unveil a new exhibit at the Detroit Historical Museum.
The event took place on Thursday, March 28, at the Detroit Historical Museum. Brand founder Kurt Ziebart’s family was in attendance, along with the head of the International Franchise Association (IFA), and a University of Michigan icon.
Ziebart also announced new initiatives, including partnership agreements, a national advertising campaign and the introduction of the brand’s first-ever mascot.
The new exhibit details the last 65 years of the Ziebart franchise, from the invention of rustproofing in 1959 to the extensive services the brand offers today, including detailing, paint correction and protection, window tinting, and more.
“As we celebrate 65 years of defending vehicles, we’re proud to have played a role in Detroit’s rich history in the automotive industry,” said Thomas A. Wolfe, president and CEO of Ziebart. “As we look forward to continuing to build upon this foundation of innovation, invention, and problem solving, we’re thrilled to commemorate our 65th anniversary with this remarkable partnership and event at the Detroit Historical Museum.”
