The Aftermarket Auto Parts Alliance, Inc. and the Alliance Parts Warehouse, LLC (APW) announced the promotion of Kris Goldman to general manager of APW, effective Dec. 1. Goldman will oversee the direction, logistics, operations, staff and channel partner interactions of APW.

JC Washbish, vice president of sales and marketing at the Alliance, expressed confidence in Goldman’s abilities.

“We are proud to promote Kris Goldman to the position of general manager,” Washbish said. “With his leadership, the Alliance Parts Warehouse continues to meet the needs of Alliance members, exceeding organizational goals and supporting the sales efforts of our shareholders. APW is in great hands with Goldman at the helm and has the full support of the Alliance membership.”

Goldman joined Alliance Parts Warehouse as controller in October 2019. Before joining APW, he served as executive vice president and CFO of Newmark Moses Truck Partners. Goldman holds a Bachelor of Science in Accounting from the University of Arkansas – Little Rock and graduated from Leadership 2.0 through the University of the Aftermarket and Northwood University in March 2023.

In his new role, Goldman will work closely with the executive leadership at Alliance headquarters, focusing on the strategic direction of Alliance Parts Warehouse, the company said.

“I am honored to serve both APW and Alliance shareholders as General Manager of APW,” Goldman said. “APW has experienced great success over the last four years, even while dealing with COVID, supply chain issues and labor challenges. I am looking forward to growing our relationship with our channel partners to ensure all our shareholders experience the ‘Service is the Difference’ values we all strive to meet. I’m excited for the growth opportunities we have within Alliance Parts Warehouse and believe we have a great team in place to get the job done.”

Goldman will report directly to JC Washbish in his new position.