FullSpeed Automotive has announced the appointment of Stacey Pool as the new Chief Marketing Officer, effective May 28, 2024. She will report directly to Chief Executive Officer, Rob Lynch, and serve on the FullSpeed Automotive executive leadership team.
Pool brings more than two decades of marketing and e-commerce experience from Nike, Vail Resorts, and most recently, Noodles & Company.
“I am thrilled to join FullSpeed Automotive during this exciting time of growth for the brand,” says Pool. “FullSpeed continues to position itself as a leader in the auto aftermarket industry, and I’m eager to be a part of their progressive growth. I look forward to joining this skilled team at FullSpeed and bringing my experience in utilizing data-driven strategies to fuel customer loyalty.”
Pool will oversee all brand and digital marketing efforts, as well as lead customer experience strategies for FullSpeed’s family of brands with an immediate focus on driving growth in car count, the company said.
“Stacey brings a wealth of experience and a proven track record in digital innovation and performance marketing,” said Lynch. “Her diverse experience is complemented by her focus on cultivating high-performing, adaptable, and innovative teams, which will undoubtedly contribute to the ongoing success of FullSpeed Automotive.”
The appointment comes at a vital time as the brand recently launched its national franchise opportunity for Kwik Kar Oil Change & Auto Care, FullSpeed Automotive said.
With more than 900 company, franchised, and licensed units, FullSpeed said it aims to achieve its growth goal of 1,000 units by the end of 2024.
