Alliance Parts Warehouse Hosts April ‘Be Car Care Aware’ Event

APW Hosts April ‘Be Car Care Aware’ Event

The company invited all APW employees to bring their vehicles through one of two Quick Check Lanes.

In an effort to boost morale and promote car care during National Car Care Month, Alliance Parts Warehouse Inc. hosted a company-wide “Be Car Care Aware” event on April 16 in North Little Rock, Arkansas. All participants wore masks and maintained COVID safety protocols throughout the event.

“This was our first in-person employee event in a while, and it was greatly appreciated,” said Max Dull, APW general manager. “It was a wonderful morale-boosting event, a practical way to celebrate National Car Care Month, and a fantastic way to thank our employees for their hard work.” 


The company invited all APW employees to bring their vehicles through one of two Quick Check Lanes. The APW product team completed a comprehensive fluids check, topped off washer fluid and checked tire pressure. 


All participating employees received brand-new Perfect View wiper blades provided by Bosch, gift bags with product samples, cleaning products and other trinkets. APW also served juice bottles and baked goods throughout the two-hour event. 


APW hosted the event in April to honor National Car Care Month, one of two car care months the Car Care Council supports each year to bring attention to the importance of car care and preventative maintenance.

You May Also Like

ACC Provides Sneak Peek into Conference Speakers

Many thought leaders will share their knowledge on the latest trends, strategies and innovations in automotive communications. 

Automotive Communications Council

The Automotive Communications Council announced speakers for its upcoming conference, May 21-23, in Cleveland, OH.

While the complete agenda will be released soon, ACC provided this sneak peek at some of the thought leaders who will share their knowledge on the latest trends, strategies and innovations in automotive communications. 

AAPEX Named One of 50 Fastest-Growing Shows in 2023  

This is the second consecutive year that AAPEX earned a spot in TSE’s Fastest 50 Class.

Vision Conference to Feature Town Hall with MEMA’s Ann Wilson  

The theme of this year’s conference is “The New Aftermarket: Embracing Change to Drive Growth.”

MEMA Aftermarket Suppliers Recaps 2024 Vision Conference 
Continental Celebrates Expansion in South Carolina

The 90,000-square-foot-building has capacity for 350 employees and is designed and built for future expansion potential.

Continental Celebrates Expansion in South Carolina
The Group Moves Membership Conference to November 

The move was made in support of Industry Week and Right to Repair.

The Group logo

Other Posts

2024 Auto Care Connect Conference Keynote Speakers Announced

This year’s guest speakers will be Armida Ascano, Dr. Peter Fader and Lt. Col. Dan Rooney.

Auto Care Connect
YANG Holds Meetup with Women in Auto Care Leadership Conference

Sponsored by Old World Industries, the event took place Feb. 22 at the Hilton Salt Lake City Center to wrap up the conference.

Reflections from Leadership 2.0, Day 1

Jacklyn Donahue, group marketing manager, Aftermarket Division Niterra North America, Inc., shares a recap of her first day at Leadership 2.0.

Reflections from Leadership 2.0, Day 1
Free Webinar Will Ignite Your Spark Plug Knowledge

In this free Counterman webinar, learn how to speak spark plug and tips for translating what’s on your parts screen to customer needs.

NGK-webinar