Automechanika Birmingham, the UK’s largest automotive trade exhibition, announced its gold partner MANN & HUMMEL will discuss all things electric vehicle (EV) at the return of the UK automotive industry’s flagship event, June 6-8, 2023, at the NEC.
Automechanika Birmingham says the trade show will be the first UK event since 2019 and is already set to be a sell-out show packed with new exhibitors, new training hubs and a program of more than 192 hours of free skills training, technical talks and topical discussions on current industry issues and new technology, as well as live demonstrations from industry experts.
More than 500 exhibitors from the aftermarket supply chain will be at the show, along with 12,000 visitors — 50 percent aftermarket professionals, 25 percent motor factors and parts distributors, and 25 percent dealers, retailers and franchisers, according to Automechanika Birmingham.
In addition to showcasing its product portfolio that caters to the future needs of mobility, MANN & HUMMEL has a presentation slot at the show’s dedicated EV Training Hub, Wednesday June 7 at 3 p.m., where National Sales Manager Damian Milling will discuss how filtration is changing the future of EVs, profit opportunities for businesses, filtration as a solution to changes in legislation, and more.
“There is a misconception that electric and hybrid vehicles don’t have any filtration products, but they actually have more,” said Milling. “For example, you’re losing an oil filter on an ICE (internal combustion engine), but you’re gaining up to four for transmission on EVs. And, electric batteries need to be cooled, so EVs require cooling and filtration systems to keep them in optimal condition.”
MANN & HUMMEL says it will have an interactive booth at the show with its “Particulate” game, where visitors will have the chance to win prizes and branded merchandise.
“We’re excited to be welcoming MANN & HUMMEL to the show this year,” said Alex Jones, marketing director of Messe Frankfurt, organizers of Automechanika Birmingham. “As the world and industry continues to evolve, we want to show exhibitors and visitors that we’re here to support them all through this change and work together, showing off the latest trends and technologies in the market, as well as providing key insights.”
For more information, visit www.messefrankfurt.com.
